Target, In Particular, Went From A Rising Marketplace Worth Testing To A Vital Part Of An ECommerce Advertising Strategy.
Evidently, in the first half of 2020, Target.com saw 10 million new digital guests. Target made pivotal moves into omnichannel transformation and digital commerce leadership to help guide its growth and present new opportunities to advertisers.
While more customers are turning to Amazon and online websites in general to make a purchase, it makes sense that more advertisers want a piece of the profit pie. They are representing up to several brands after all.