25 Amazon Advertising Stats You Need to Know in 2020

Let’s look at some Amazon advertising stats that have advertisers running to launch ad campaigns and consumers routinely coming back every time they need something.

Amazon as a company and Amazon advertising has undoubtedly taken over the nation with convenience. Need furniture? They have you. What about groceries? Done and done. Oh, and anything else that you could want and not really need? It’s beyond covered. 

This is a business that went from selling books to now selling virtually anything you can imagine. For an advertiser, this is actually a dream come true. Let’s look at some Amazon advertising stats that have advertisers running to launch ad campaigns and consumers routinely coming back every time they need something. 

Ready to begin?   

1. Amazon will Net Almost $10 Billion in US Ad Revenues This Year

This is ad revenue alone too. With so many loyal consumers loving the company and ordering so frequently, Amazon is a great move for an advertiser. 

2. 66% of Product Searches Originate on Amazon 

This means that if your product is featured on Amazon, it has a great chance of being viewed and ultimately be purchased.  

3. There are Nearly 200 Million Worldwide Monthly Visitors 

That’s 200 million people that advertisers have the ability to cater to every month. It’s essentially easy digital foot traffic. 

4. Driven by Prime Day, 2.65 Billion Visited Amazon in July 2019 

Prime Day has been proven to drive more sales on Amazon than on Black Friday or on Cyber Monday. 

5. 54% of Products Sold Come From Third Party Merchants

Third party merchants are best defined as companies that accept and receive credit/debit card payments on behalf of your business. 54% shows that Amazon is filled with them by over half. 

6. Only 140,000 Sellers are Doing More Than $100,000 in Sales

 While there are a ton of sellers on the site, this doesn’t mean everyone is pulling out top sales. There will always be a select few that are in the top sector in terms of advertising and business. 

7. The Average CTR on Amazon is at .41% 

A low click-through rate means that consumers don’t find the ad to be very compelling. With so much competition, it can be harder to stand out among others. 

8. The Average CPC on Amazon is $0.71 

This is the average amount an advertiser will be paying when consumers are clicking on Amazon advertising. The lower the CPC is, the larger the ROI will be. 

9. The Average Amazon PPC Conversion Rate is 9.55%

For other websites, the average is normally 1.33%. This speaks for volumes for Amazon advertising, meaning more people who enter the site are actually making a purchase. 

10. The Average Advertising Cost of Sales on Amazon is 27.59%

ACOS is best calculated as the total ad spend divided by the total sales. The majority of ACOS ranges from 20-40%. 

11. The Average Impressions Per User Per Day on Amazon is 101,265 

This is huge as it represents the amount of traffic driven to your product every day. 

12. The Average Clicks Per User Per Day On Amazon is 382

Impressions most likely lead to clicks. So on average, if there are 101,265 impressions, then there are 382 clicks that are sure to follow. 

13. The Average Conversions Per User Per Day On Amazon is 36.67 

Think about the total units sold to each person per day. There is the high potential for an Amazon shopper to purchase more than one unit per transaction. 

14. The Average Spend Per User Per Day On Amazon is $268.21 

And with that said, it then leads to the average shopper to spend a couple hundred per day, meaning thousands per year. 

15. The Average Revenue Per User Per Day on Amazon is $987.77

This also includes any discounts, deductions, returns and refunds already applied. This is a gross income where costs are then subtracted in order to determine a net income. 

16. 9 Out of 10 Consumers Price Check a Product on Amazon 

This showcases the fact that Amazon is more likely to have smarter prices and consumers know this fact. Since this is the truth, the sale will more likely be made on this platform. 

17. 2% of Echo Owners Have Purchased a Product Via Alexa 

Amazon’s accessories are also helpful to advertisers. This gives consumers more avenues to purchase products on the platform. 

While 2% may not seem like a lot, put into perspective how many people own an Echo. In total, it’s about 70% of all speaker users own an Echo. 

18. Amazon Sells More Than 12 Million Products

That means there are so many variations and different types of products available for sale. This could mean that the advertising may be more competitive.  

19. Amazon Sells Over 1.1 Million Home Improvement Products 

 This is home improvement alone. Imagine all of the other categories and their individual sales. 

20. 95 Million People Have Amazon Prime Memberships in the US. 

When someone has Amazon Prime, it guarantees their loyalty as a consumer as well as their repeat orders time and time again. 

21. $1.4K is the Average Spent by Amazon Prime Members Each Year

This is the guaranteed revenue that then comes from those loyal shoppers. Loyal shoppers also have a higher ROI when advertising to them. 

22. FBA Gives Sellers a 30-50% Increase in Sales

Amazon FBA is a service run by Amazon that provides storage, packaging and assistance to sellers every time an order is placed. This is super helpful to sellers as it provides a great resource for selling and customer service. 

23. Amazon Shipped Over 5 Billion Items Worldwide in 2017 

And in the last three years, that number has only grown. With so many extension services the company offers, they’re truly a powerhouse. 

24. 80% of Sellers Also Sell on Other Platforms Outside of Amazon 

 This gives sellers and advertisers the momentum they need to produce the right exposure based on the current needs. 

25. By 2021, About 1 in 10 Digital Ad Dollars Will Go to Amazon 

With Amazon being so large, this comes as essential news to any advertiser attempting to get their products in front of the right mass audience.  


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