Walmart Product Optimization Tips and Techniques
Although Amazon is apparently considered to be on top of the e-commerce value chain, Walmart is busy ramping up its e-commerce presence to match. According to a report from emarketer, Walmart saw an unprecedented 207% growth in its e-commerce buyer base between 2017 and 2019. It was also reported by Business insider, in 2018, Walmart…
How to Diversify Your Digital Ad Spend in 2021
Due to the increasing internet penetration rates and ever-expanding acceptance of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising and a common denominator for digital marketers. For example, while Instagram’s advertising platform is used by over 2 million businesses, mobile app usage has surged…
Top Trending Digital Marketing Strategies for 2021
To this point, the digital marketing trends seemingly revolve around two separate, but almost opposing concepts. The concept of general humanization that addresses real issues and adapts its content to suit the individual (as opposed to mass appeal) for more personal engagement – is the first. The second is much more mechanical and technical optimizations,…
How to Calculate ACoS (And Determine Your Break-Even)
Amazon is the third-most popular advertising platform. While Amazon has not publicized the exact figure for its total number of shoppers, Amazon.com features more than 300 million active customer accounts and more than 100 million Amazon Prime subscribers. It offers sellers an effective way to promote their products and brand to shoppers on and off the site. If you plan…
B2B SEO Lead Generation Strategies
Generally, there’s an understanding that search engine optimization (SEO) benefits the website (blog or social media platform) by earning traffic and exposure which generates leads in the long run. Although lead generation is a completely separate set of tasks targeted specifically at acquiring new leads, it is quite closely related to SEO. While a changing…
How to Win the Amazon Buy Box in 2021
While Amazon generates over $250 billion in sales every year, over 90% of those sales are attributed to the Amazon buy box. For any seller who wants to increase sales on Amazon sales, winning the buy box on the product detail page is critical. Consequently, retailers featured on Amazon’s buy box sell more products. What…
Amazon A+ Content Best Practices and Examples
There are many benefits that come with using Amazon A+ Content from increased sales to brand awareness to premium marketing content and many more.
Amazon Storefront Optimization Techniques
For Amazon storefront optimization, here are some successful ways for you to better connect with your customers and increase sales.
Pinterest SEO Guide: Your Step-by-Step Guide to Rank #1 (2021)
Pinterest SEO involves optimizing your Pinterest profile and website in order to generate more organic or paid traffic from the Pinterest platform.
Pinterest Algorithm: How It Works & 5 Tips to Beat It
Often viewed as a social network, Pinterest is a visual search engine. The Pinterest algorithm determines what users will see in their Smart Feed.