10 Strategies to Grow Sales on Walmart Marketplace
Learn how to grow sales on Walmart Marketplace by implementing best practices and these 10 useful tips
9 Tips to a Successful Demand Generation Strategy
In its simplest term, a demand generation strategy is a strategy of generating demand for a business’ product or service.
8 Steps to a Successful DTC Marketing Strategy
In a direct-to-consumer model, products are sold directly to target customers, bypassing any third-party retailers, wholesalers, or any other middlemen.
What are Buyer-Intent Keywords and How to Find Them
Buyer intent keywords are search queries that show someone is actively looking to make a purchase. Once you know the buyer intent keywords that your ideal customers are using, you can start to target them with relevant content or paid ads.
iOS 14 Updates: How it Impacts your Facebook Ads & What To Do
In June 2020, at its annual Worldwide Developers Conference (WWDC), Apple announced product and policy changes that will affect data sharing across iOS.
Amazon Brand Registry
Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help us proactively prevent infringement.
ACoS: What is Advertising Cost of Sales & How to Lower It
Advertising Cost of Sales (ACoS) is a term used by Amazon for their sponsored ads. It is how much you spend on advertising per dollar of revenue you make.
Anti-Racism and Marketing
Anti-racism is a form of action against racial hatred, bias, systemic racism, and the oppression of marginalized groups.
Amazon DSP vs Sponsored Display
Amazon regularly adds new ad placement options for advertisers such as Sponsored Display ads and DSP.