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Roundel Target Media

Target, In Particular, Went From A Rising Marketplace Worth Testing To A Vital Part Of An ECommerce Advertising Strategy. Evidently, in the first half of 2020, Target.com saw 10 million new digital guests. Target made pivotal moves into omnichannel transformation and digital commerce leadership to help guide its growth and present new opportunities to advertisers.

Well the best way to define retail media is that it’s a form of marketing to consumers at or right near their point of purchase or choice set right between other competing brands or products.