TikTok is a social media platform that has been able to take the world by storm. With over 805 million daily average users and active in over 150 countries, this is an app that deserves the proper brand advertising.
Other frontrunners like Facebook and Instagram haven’t been able to compare to its capabilities, and its main reason is the lack of engagement compared to a platform like TikTok. In fact, to keep the engagement active with an opportunity for improved sales, TikTok offers automated creative optimization with guaranteed results.
The best way to define automated creative optimization is that it’s a display ad technology that creates personalized ads based on the data about the viewer during the moment the ad is serving. TikTok has practically mastered this, therefore we’ll demonstrate the methods they use and they’re proven to be successful to so many brands.
TikTok Offers an Ad Exclusive Audience
The platform is the leading social media platform today, so it’s a wise decision to create digital advertisements with the capability of high engagement. In fact, TikTok has proven that they have users on this social media platform that are not on others.
- 31% of TikTok users can’t be found on Snapchat
- 40% of TikTok users can’t be found on Instagram
These are the Features of TikTok’s Automated Creative Optimization
With “Automated Creative Optimization“, you can upload images or videos, write some ad text, and select your call-to-action (CTA) buttons. Our system will then automatically combine your creative assets into multiple ads for your campaign. These ads get continuously explored, evaluated and optimized to find the optimal combination of variables. The system will then present the best creative to your target audience based on the tested combinations.TikTok
TikTok has a direct process and rationale for its success in its advertising. Without some of their listed key features, the platform would not be comparable in the advertising department. These are the four main advantages TikTok offers when creating automated creative optimization on their platform.
No Need for AB Testing: There’s no data or testing needed. Leave it to TikTok! Their system automatically creates ad combinations that are based on pictures, videos, texts and call-to-action buttons. Cool, right?
Save Time: They’re expert time savers. Once automated creative optimization is up and running, there’s no need to spend hours trying to manually monitor and alter them based on their current performance. If they are performing well, then they’ll receive more impressions and the ones that aren’t deeming themselves successful will stop running.
Add Life to Ads: TikTok offers a feature where there are multiple ads in the combination of an ad group. The platform will monitor the effectiveness of the ad groups and will form the best combination as the result. In fact, it will ensure that there is a constant new exposure with different additions to keep each ad fresh and engaging.
Increase Quality Ad Traffic: Instead of heavily searching for your target market, the platform will help to match the target audience and creatives. Traffic quality will improve as a result.
The Platform Utilizes Auction Advertising
Auction advertising is a method that allows advertisers to select the ads that will appear on pages and determine how much that will be earned from those individual ads. In an ad auction, advertisers are also able to state the price they’re willing to pay for clicks and impressions that result in the engagement. These are a few of the following benefits.
- Short Timeframes
- Delivery at Scale
- Fixed Pricing
- Always Turned On
- Targeted Markets
- On Demand Pricing
- Flexile Creative Testing
There’s Targeting Capabilities
When TikTok produces advertising, it’s able to gather data from the users and then use it for effective targeting in the different marketing campaigns. For instance, they’re able to gather the below.
Gender: Looking at gender, this will help to profile and see who may be interested in the products.
Location: This will determine where the targeted audience would be shopping for these products.
Age: They can determine the age range interested in the products.
Language: Since TikTok is accessible on a global scale, this will help to determine who is using which languages to communicate.
Carrier: What cell phone carrier is being used? Verizon? Sprint? This will also help to profile the target market.
Operating System: What system is the device using to operate? This will determine how the target market functions with different technology systems.
Custom Audience: The creatives on TikTok are creating their own audiences, and this is able to be accessed, which can better determine where else the ads will be well received.
Network Type: What WiFi is the device connected to if any? This will also help to profile the user.
Interests: TikTok tailors every video and curates everything seen by the user to match their interests or what they might potentially enjoy.
Device Price: The cost of the device being operated on might be able to also determine the spending budget the user may possess.
Ads are Then Delivered in the Ways Needed
After all of the above information is gathered, then the selected advertisements will then be published and sent out in a way that finds the proper target market. For instance, if the target market is known to be women aged 20-25 and lives in California and primarily uses an iPhone, then the ads will show on the feeds of those in that target.
TikTok Offers Creative Tools
When it comes to creating the content for the advertisements, TikTok has advertisers covered with their easy to use creative tools. This will allow ad communication to come across easily and efficiently so the right engagement can be obtained and there’s minimal room for error.
These are some of the advantages that the creation kit delivers, which makes the content and ads much more simple to use.
Save Money: Avoid the need of a freelancer or professional video editor for creating content. The video toolkit will walk any user through on how to properly shoot the content they need without compromise on quality.
Avoid Copyright Issues: Don’t worry about using music that may not be allowed. TikTok offers a selection of over 300 free background music tracks that won’t have any creator or advertiser worrying about the issues of copyrighting.
Reduce Time: With the easy process to make a video, there’s no additional time needed for editing and enhancing the finished product. In fact, some TikTok users have been able to produce content in one swift take. A time saver indeed!