HELPING A SKINCARE BRAND QUICKLY ADAPT TO NEW CONSUMER NEEDS DURING A PANDEMIC BY LEVERAGING INSTACART
Platforms Used
Opportunity
At the onset of the 2020 pandemic, one of the largest skincare brands in the US, known in particular for acne-fighting products, saw consumer preferences switching heavily towards online shopping and approached JungleTopp to run a full-fledged advertising campaign on the online shopping platform, Instacart, to promote its products to shoppers in search results.
Our Strategy
- Create logical groupings to form campaign & ad-group structures
- Conducting keyword research based on platform-specific search terms
- Focusing on category-specific and competitive keywords
- Expanding reach during the launch phase by driving impressions
- Conducting additional keyword harvesting and bid adjustments
- Stabilizing campaigns based on keyword performance
- Eliminating poor performing keywords
- Setting up AI keyword bid adjustment rules based on performance
- Automating AI keyword harvesting and bid adjustment for stable campaigns
LEVERAGING A DOORSTEP GROCERY DELIVERY SERVICE TO GROW MARKET REACH AND INCREASE SALES FOR AN OVER-THE-COUNTER (OTC) COLD AND FLU BRAND.
Platforms Used
Opportunity
The OTC cough & cold medication industry saw a 65.7% rise in 2020 (as compared to 8.4% growth in the last 5 years.) These rapid shifts in consumer behavior gave a large global OTC cough and cold medication brand the perfect opportunity to position themselves on Instacart to reach more customers online.
Our Strategy
- Utilize Instacart and other relevant marketplaces to conduct extensive keyword research and gain valuable strategic insights.
- Create four campaigns for different product lines. Within each campaign, set up Ad Groups based on key factors such as symptoms, strength, and type.
- Start by launching an aggressive category keywords bidding strategy to maximize impressions and clicks. This establishes baseline sales numbers without utilizing branded keywords.
- Jump into branded keywords bidding with an aggressive strategy to go up against competitors and measure impact against baseline sales numbers.
- Keep improving results by increasing spend on high performing keywords and backing off of low performing keywords. This is achieved by using both manual and AI tactics.
INCREASING OVER-THE-COUNTER (OTC) MEDICATION SALES BY LEVERAGING A GROCERY DELIVERY APP’S ADS PLATFORM.
Platforms Used
Opportunity
The $15.5 billion markets for OTC cough, cold, and allergy products grew at an average of 8.4% each year between 2015-2020, but the COVID-19 pandemic exploded this growth to an unexpected 65.7% increase for 2021. Watching this increasing demand and shift in consumer behavior unfold, a large global OTC cough relief medication brand decided it was time to utilize Instacart’s ad platform to get in front of their target market while they’re doing their online shopping.
Our Strategy
- Leverage the best performing organic Instacart keywords as well as keywords from Other ecommerce marketplaces
- Set up and refine two campaigns focusing on specific product lines with numerous Ad Groups based on symptoms, product strength, and type.
- Launched an aggressive bidding strategy on category keywords to maximize impressions and clicks and establish an organic sales baseline.
- Block out competitors with an aggressive bidding strategy on branded keywords. to
- Boost high performing keywords while suppressing irrelevant keywords using both manual and AI optimization tactics.
LEVERAGING A DOORSTEP DELIVERY PLATFORM TO GROW A HEALTH SUPPLEMENT BRAND.
Platforms Used
Opportunity
As of 2019, the global Omega-3 market size was valued at $2.49 billion and is expected to expand7.7% YoY through 20271. Due to pandemic-driven changes in consumer preferences, Instacart’s app downloads increased nearly 300% from February and March 2020. With these factors in mind, a large global Omega-3 health supplement brand decided to leverage Instacart’s self-service ads platform to expand their reach and build more trust with their target market.
Our Strategy
- Extensive keyword research to leverage the highest-performing organic keywords on Instacart and other marketplaces.
- Execution of three different campaigns focusing on specific product lines. Each campaign utilized numerous Ad Groups based on the symptoms, product strength, and type.
- First strategy iteration held back on branded keywords while aggressively bidding on category keywords to maximize impressions and clicks and establish organic baseline sales numbers.
- Second iteration then launched into aggressive bidding on branded keywords to go head to head with competitors.
- Throughout implementation, high performing keywords were filtered for and boosted using both AI and manual tactics.
USING INSTACART TO REACH MORE CUSTOMERS FOR A LARGE GLOBAL JOINT HEALTH SUPPLEMENT BRAND AS CONSUMER SHOPPING HABITS CHANGE.
Platforms Used
Opportunity
A large global joint health supplement brand approached JungleTopp to help them increase their market share in the rapidly growing online shopping sector through the doorstep grocery delivery app, Instacart.
Our Strategy
- Develop in-depth knowledge and understanding of both organic Instacart keywords and keywords from other relevant e-commerce marketplaces. Set up three separate campaigns for various product lines. Within each campaign, create several Ad Groups based on relevant categories such as symptom, strength, and product type.
- Aggressively bid on category keywords to establish baseline sales with maximum impressions and clicks.
- After baseline sales are established, start aggressive
bidding on branded keywords to make the brand stand out from the competition. - Continuously leverage keyword optimization to produce better results with both AI and manual tactics.
LEVERAGING THE PANDEMIC-DRIVEN DEMAND FOR BOTH IMMUNITY BOOSTING SUPPLEMENTS AND GROCERY DELIVERY SERVICES TO REACH MORE CUSTOMERS AND INCREASE SALES.
Platforms Used
Opportunity
A large global Vitamin C immunity support supplement brand approached JungleTopp to help expand its market share in the increasingly popular home delivery market through the grocery delivery platform, Instacart.
Our Strategy
- Gain valuable keyword insight through researching both organic Instacart keywords and other relevant platforms as well.
- Using keyword insights, set up a campaign campaign that combines multiple product lines and Ad Groups into the most efficient and effective strategy possible.
- Establish a baseline for organic sales by aggressively bidding on category keywords and capturing a maximum amount of impressions and clicks.
- Make a bold move into branded keywords with a strong bidding strategy that puts the brand in front of competitors.
- Continuous improvement of keyword bidding achieved by leveraging AI and manual tactics for keyword optimization.
LEVERAGING A MAJOR NEW ADVERTISING PROGRAM TO EXPAND MARKET REACH AND DELIVER RESULTS
Platforms Used
Opportunity
A large global pedicure and foot-care brand approached JungleTopp to help them leverage the brand new Walmart Advertising Partners program in order to increase brand visibility in front of Walmart’s expansive and diverse audience.
Our Strategy
- Setting up search grid & buy campaigns for each unique product
- Adjusting placement % of search grid & buy box campaigns based on performance
- Creating logical groupings to form campaign & ad-group structures Setting up brand, category and competitor campaigns for each logical grouping
- Conducting keyword research based on platform specific search terms
- Stabilizing campaigns based on keyword performance
- Eliminating poor performing keywords
- Setting up AI keyword bid adjustment rules based on performance
- Automating AI keyword harvesting and bid adjustments for stable campaigns
OPTIMIZING AD SPEND BY GOING WHERE THE TARGET MARKET LIKES TO SPEND ITS TIME
Platforms Used
Opportunity
At the onset of the 2020 pandemic, one of the largest skincare brands in the US, known in particular for acne-fighting products, saw an opportunity in the potential of the social media app, TikTok, as a viable platform to engage the brand’s target audience: teens and young adults.
Our Strategy
- Build a continuous optimization cycle to find the highest performing ad creative and target audience.
- Create and test custom and lookalike audiences based on the TikTok pixel engagement.
- Conduct dozens of back-to-back split tests within the first 30 days in order to significantly cut costs and efficiently scale our ad campaigns.
- Using TikTok for Business, we launched TikTok ad campaigns for the brand’s target market in the 13 to 17 and 18 to 34 demographics.
USING SEO TO DRIVE ORGANIC TRAFFIC AND INCREASE SALES FOR EMPLOYEE SECURITY AWARENESS TRAINING
Platforms Used
Opportunity
MediaPRO is an interactive training platform. It helps employees build awareness of privacy, compliance, and security issues. They knew their courses would sell more if they could increase website traffic, but they weren’t sure how. They asked JungleTopp to help them develop and execute a strategy to increase organic traffic to their primary service: security awareness training.
Our Strategy
- JungleTopp’s expert SEO team developed an in-depth SEO content strategy. The strategy included actionable steps to get to the desired results.
- The first step is keyword and topic research to find the right keywords. The next step is an SEO audit to give recommendations on how to get the right keywords on-page. JungleTopp also included competitive analysis and backlink building as part of the strategy.
- JungleTopp worked with MediaPro to implement changes and improve website authority and ranking. They also built an SEO optimized landing page for security awareness training: https://www.mediapro.com/security-awareness-training/
OPTIMIZING SEO FOR A STARTUP TO COMPETE IN A COMPETITIVE MARKET AND GET BOUGHT OUT
Platforms Used
Opportunity
Integris Software, a new startup in the competitive data privacy industry, was looking to establish an ongoing SEO content strategy and make SEO one of their primary sources of traffic.
Our Strategy
- Developed a comprehensive and cohesive SEO strategy
- Implemented a complete SEO overhaul on all of their existing blog posts
- Fixed all on-page SEO mistakes and conducted high-quality backlink building
