Walmart SEO Guide: Your Step-by-Step Guide to Rank #1 (2020)

If you're an advertiser or a product seller on Walmart, look into the SEO guides that you'll need to make sure that your business is successful.

Believe it or not, Walmart is actually the second most shopped eCommerce site following Amazon! Thousands upon thousands of products available to customers and a ton of different brick and mortar stores only a few miles away from most family homes in all 50 states, there’s something to be said about Walmart, Walmart SEO, and the company that it really is to America’s consumers. 

If you’re an advertiser or a product seller on Walmart, let’s look into the different SEO guides and tips that you’ll need to make sure that your business is successful on this powerful platform. we’re going to talk about what it entails and how to achieve the best practices. 

Let’s begin! 

What is Walmart SEO? 

First, let’s talk about what the definition of SEO is to advertisers. SEO can best be defined as a process of increasing the tally of visitors to a website organically. This is achieved by understanding the work and strategies that are applied to the search engines in order to get the proper customers on the right product pages. 

Now when we look into Walmart SEO, it can best be defined as also a process of increasing the tally of visitors by ranking on the top position in a search result.  There are many factors in order to get your business ranked to be number one.  Let’s go into detail to talk about how! 

How Does Walmart SEO Work?

When you list a product on Walmart or any other shopping platform,  that isn’t enough to get the sale.  In fact, most of the customers on Walmart won’t even be able to see your product unless it is utilizing SEO, due to Walmart’s algorithm

Once you are able to optimize your listings, then products will start turning into profits.  SEO plays a huge role and ticketing Shoppers to locate your product.  this is often done with the following included in your SEO optimization. 

  • Keyword
  • Search term
  • Query
  • Product

These Are Walmart SEO Best Practices

Now that we know what SEO entails and how Walmart utilizes SEO for your products, let’s go even further and look at the best practices advertisers can use when using this platform. 

Product Title:  An advertiser needs to make sure that any product title is precise and clear.  Readability is super important because the customer needs to understand what the product is right as soon as they see it. 

If they don’t, then the product will most likely be overlooked and then that product will not turn into a profit/sale. 

Product Descriptions (Shelf, Short, Long) Key Features: Make sure all of these three key features are highlighted in the product description. Also make sure that the following is also highlighted.

  • Make sure to list three or five important benefits or the product. 
  • Add a few keywords to strengthen it.  
  • Be specific in the information that you supply, but also make sure that it’s understandable. 
  • Keep bullet points precise and simple. 
  • Don’t repeat information. 
  • Don’t “fluff” out the meaning of the product. 
  • Don’t over-utilize keywords. 
  • Avoid any grammar or spelling mistakes. 

Product Images:  Images are absolutely key to making sure that the product sells on Walmart or any other platform. If there are no good images, then the buyer won’t be able to gain the proper trust that is needed to make sure that they are buying that product. 

Make sure to capture the important features of the product via visual. If there are details that are worth noting then make sure that it’s also captured in the image. 

Product Attributes: Don’t forget to list all of the features of the product entails. These are great selling points that will help sell the product without an actual consumer representative needing to be there either online or in person. 

By being detailed it also gains the consumer’s trust because you are establishing all areas of the product via description. 

Product Price: Prices are also super important in terms of Walmart SEO.  Products and brands are super competitive with each other and that includes price.  Do the research and make sure that the price is reflected in the quality of your product and are competitive with the quality of the products of other brands.  if the price is too high for your brand then the sale will most likely be lost to its competitor. 

Product Reviews: Product reviews are a great way of getting consumers involved who have already purchased the product and love it. This shows genuine thoughts from consumers who have actually tried out the product. If this is established then many are left in a gray area where they’re not sure if the product is really valuable to them or genuine. 

Enable 2-Day Delivery: Give the gift and the trust that your product will be getting to the consumer in a timely manner. Efficiency is key. If you can competitively offer to ship to a consumer faster than its competition, then there is a higher chance that you will win the sale and consumer trust. 


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