Amazon SEO Guide: Your Step-by-Step Guide to Rank #1 (2020)

We’ve gathered all the data you need to be successful when selling or advertising on Amazon. Let’s look into Amazon SEO.

We all know (and most of us) love using Amazon. Whether you’re a customer or an advertiser, there are quite a few benefits that can be reaped from both ends of the spectrum. And since Amazon Prime Day just passed, it’s a good reminder of the power this online shopping platform truly holds. For instance, let’s discuss Amazon SEO.  

Why not snag a piece of the pie? We’ve gathered all the data you need to be successful when selling or advertising on Amazon. Together, we’ll define it, and look into its best practices. Ready to begin?  

What is Amazon SEO? 

Believe it or not, SEO is used on a variety of platforms, not only Google or Bing. If you happen to have a product page on Amazon or represent someone who does, then Amazon SEO is in charge of getting you the exposure you need to exchange your products for profits. 

With that said, Amazon has a specific search algorithm that is set up to work opposite of platforms such as Bing or Google. This is because Amazon is known to be a shopping platform instead of a research one. 

How Does Amazon SEO Work? 

There are three major factors that are entailed to making Amazon SEO work for you and your product page. They are as follows: 

  • Amazon’s search result page 
  • Amazon’s sponsored products 
  • Amazon search filters 

Each of these three is equally important for allowing the products to sell on the dedicated page. 

These Are Amazon SEO Best Practices 

Amazon Keyword Optimization: Make sure you’re selecting the best keywords that will match the needs of your products. The best way to do this is through the necessary research it will take to find the best ones. 

Pick your competition and see how they might be highly ranked, and then combat them by finding out what relating keywords could prosper even better. Keep these three tips in mind when doing just that. 

  • Ensure that the keywords on your list truly hold the potential for traffic. Make sure to analyze the popularity and size of the market. 
  •  Make sure to write quality content that will be able to nurse those keywords. Connect customers with their needs. 
  • Evaluate the keywords your customers are currently using. This will help to gauge the effectiveness of them. 

Amazon Product Title Optimization: To boost product views, you inevitably need that visibility and rankings. This is all done through the product title. This is crucial! Once you add all the needed information to your title, you’ll have a higher chance of succeeding this. 

It includes the following. 

  • Color 
  • Quantity 
  • Material 
  • Product 
  • Brand  

Product Image Optimization: Who else needs to see what they’re purchasing before they actually buy it? Visuals are everything. In fact, they’re able to represent the presentation of the product, and the brand is able to demand trust from the consumer. 

Make sure the images are high quality and are able to truly grasp the product features. Are there extra buttons? Show it. What about a specific color? Make sure it appears clear.  

Backend Keywords: Did you know these search terms are actually hidden to shoppers but are indexed by Amazon’s A9 algorithm? This is what allows them to have a positive impact on a product search. Make sure you incorporate the following for backend keywords. 

  • Keywords that were not able to be incorporated into the description or title. 
  • Products can’t be misspelled or they won’t be noticed by the shoppers. 
  • Translation of words in different languages. Keep this in mind for your target market. 
  • Any other relations your shoppers may be seeking. 

Pricing Strategy: Price is just as important as the product itself. Make sure that the price reflects the quality of the product. Not only that but also make sure that the pricing is competitive to the current competition. Otherwise, if something is cheaper on the competitor site, you’re creating the potential of losing customers. 

The Amazon A9 Algorithm: It’s important to fully be able to grasp the way the Amazon A9 algorithm works. Without it, then it will be more difficult to find success in advertising the products to different customers. Don’t worry though! There are plenty of tools that you may utilize.  

Our Final Thoughts

Do you find Amazon SEO important for the success of your online business? We find that any tool available on a platform like this one is a good resource that is able to help you and the selling of your products thrive. Why not use it to your advantage? 

Let us know if you’ve used SEO for Amazon before or their algorithm. Is Amazon not the platform for you? Tell us why because we’d love to know!  


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