Instacart has instantly grown up in popularity within the past year. If you don’t know what Instacart is, it’s a platform where you can order groceries online from major retailers and have other people purchase those groceries for you and deliver them to your home without you having to leave to do the grocery shopping. Cool, right?
During COVID-19, has been an especially helpful service that has solidified Instacart on the map. For those that want to sell their products through these major retailers and then on the Instacart platform, follow along for your step-by-step guide to SEO in order to get your products ranked as the number one on those shopper pages.
What is Instacart SEO?
First, let’s take a look at what Instacart actually entails in terms of SEO. This is best defined as one of the processes to getting organic customers to look at your product page or product by taking key aspects into consideration when posting that product for others to shop. In this case, these products would most likely be competing with other grocery store items that are on this site and are sold in different retailers.
How Does Instacart SEO Work?
When it comes to Instacart SEO, it’s the opposite of Google or Yahoo. This type of SEO is not only meant to be searchable but also purchased by the right consumer. The goal is to make sure that the shopper is landing on the product page that is ultimately so that you can turn your food item or any other item on Instacart into a sale.
These Are the Instacart SEO Best Practices
Product Title: An Instacart advertiser needs to make sure that any product title is precise and clear to the consumer. If it isn’t, then that product will be overlooked and the possibility of a missed sale is heightened.
Readability is super important because the customer needs to understand what the product is right as soon as they see it.
Product Description: In any product description, an advertiser for the product page needs to ensure that the product is described in detail and a direct manner. This product description will include all the features, what it entails, and why it is able to serve you as the consumer. If one of these three aspects is missing in the description, then there is the opportunity for a missed sale to occur.
Product Images: Images are absolutely vital to making sure that the product sells on Instacart or any other platform. Make sure to capture the important features of the product via visual. If there are details that are worth noting then make sure that it’s also captured in the image.
If there are no good images, then the buyer won’t be able to gain the proper trust that is needed to make sure that they are buying that product.
Product Attributes: There are great selling points that will help sell the product without an actual consumer representative needing to be there either online or in person. Don’t forget to list all of the features of the product entails. In terms of food items, this could range from special health benefits to having exclusivity in a certain store.
By being detailed and direct, it also gains the consumer’s trust because you are establishing all areas of the product via description.
Product Price: When it comes to food especially, prices are super important. After all, food is essential. Products and brands are super competitive with each other and that includes price.
Do the research and make sure that the price is reflected in the quality of your product and are competitive with the quality of the products of other brands. If the price is too high for your brand then the sale will most likely be lost to its food brand competitor.
Product Reviews: This shows real reviews from consumers who have actually tried out the product. If this is established then many are left in a gray area where they’re not sure if the product is really valuable to them or genuine.
Product reviews are a great way of getting consumers involved who have already purchased the product and love it.
Brand Recognition: Brand recognition is what every brand wants to achieve when they’re selling a product from a retailer or another online platform. It can ultimately be described as a way for a consumer to instantly recognize a product based on the brand and be able to make a purchase from it. The consumer won’t be wondering if the product matches the brand. They already know, either from a logo or something else that makes it stand out.