In the last article, we discussed Walmart Sponsored Products; next, we’ll cover Walmart Display ads.

We’ll look into how Walmart display ads work, how they benefit advertisers, and the different types that can be used to strengthen a campaign. Each online ad benefits brands, so it’s important to recognize how they can help future advertising strategies.  

What are Walmart Display Ads? 

A display ad is a large advertisement, commonly seen in a newspaper or a magazine, which usually features eye-catching text or illustrations.

With digital advertising, however, display ads have taken new meaning. Display ads on Walmart are on-site for digital properties, but off-site on the web and social channels, and they are measurable both online and in the stores. 

How Do Walmart Display Ads Work? 

Display ads intend to bait customers and elevate awareness for the brand. Since they are made to be visually compelling, Walmart display ads keep the brand at the top of the consumer’s mind, they can deliver sales across multiple channels:

Your brand is exposed everywhere: Brands can engage a massive amount of Walmart customers on their digital platform, and they can re-engage them across the web by linking back to the Walmart website for the final purchase. 

You can choose your audience:  Advertisers can select the ideal Walmart consumer for their products. This is accomplished with platform features like proprietary search, browse, and purchase data.   

Sales are measured accurately: Since the brand uses the Walmart platform, Walmart can track campaign results on its website and app. All related knowledge streams through one service using a closed-loop measurement tool that tracks campaign-inspired sales in physical stores. 

Evolve your business: Evolution and innovation are the goals of all brands that strive to adapt to an ever-changing consumer. This is one of the best ways to secure exposure in a modern way. When advertisers join the Walmart Media Group, the platform offers partners, expertise, and data that cater to each need. 

There Are Two Main Types of Display

These two main forms of display ads are both diverse ways to reach different target markets and demographics, which is ideal for planning out diverse campaigns.  Display ads make it easier to tailor ads to the engagement or purchase reaction the advertiser seeks. 

Onsite Display:  This form of display allows advertisers to merge content and advertising on Walmart’s website, pickup, delivery, and all Walmart apps. They can then track omnichannel sales with the platform’s closed-loop measurement feature. 

Offsite Display:  This method lets advertisers reach across the web, granting access to social media channels like Facebook, Instagram, and Pinterest. This is done with relevant ads that re-target and re-engage Walmart audiences that fit the profile of your brand. 

What form of the display are you willing to choose for your campaign? We’d love to know your thoughts! 

The Benefits of Using Walmart Advertising

Why use Walmart advertising? There are so many great features this store and advertising platform can achieve that isn’t’ true for similar companies. These are a few accomplishments Walmart reached, all of which can help an advertiser’s case for promoting a brand on the platform. 

• Walmart is the largest retailer in the U.S.
• 90% of Americans shop at Walmart
• 160 million customers visit Walmart’s store or online every week 
• 90% of Americans live within 10 miles of a Walmart store 

Walmart reports large traffic volumes every day, without a lull in their physical locations or their online shopping space, and the company has made itself available physically to most of America. With these two huge benefits alone, advertisers can reach new avenues when they partner with the company’s media aspect. 

Final Thoughts

Walmart is easily accessible to consumers, but is it enough to advertise to the masses on this platform? 

With all the unique features and formats display ads offer, brands can tailor how each campaign is executed. Best of all, the campaign results are measured by Walmart, so you’re able to see the strengths and opportunities for future advertising work.  

Are you considering running a campaign using Walmart display ads? Let us know the features you’re most looking forward to, and the benefits you want to achieve as a result.