TikTok Ads Behavior Targeting: How it Works

We’ll look into TikTok ads behavior targeting and demonstrate what it is, how it can be useful and how it differentiates from interest targeting.

TikTok is known to be a great option for brand advertising. In fact, if you’ve logged onto the app yourself, you’ve probably seen a few of these successful ads yourself. While TikTok has had a successful year already, they’ve had a tremendous rise from the beginning as a startup. 

When looking at TikTok advertising, in particular, there are several different features that will be able to aid advertisers in their campaigns. We’ll look into behavior targeting and demonstrate what it is, how it can be useful, and how it differentiates from interest targeting. By using targeting on a campaign before it’s executed, it secures the potential for even higher success.

Let’s begin and see how to properly begin adding this into the advertising routine. 

What is TikTok Behavior Targeting? 

Behavior targeting actually allows advertisers to deliver ads based on different user activity on TikTok.

Interest targeting, on the other hand, focuses on a user’s long-term form content views and engagement. Behavior targeting is able to focus on a user’s recent interaction with content. 

Both targeting methods may be used in the launch and success of any campaign. In fact, the use of both will allow advertisers to gather new information regarding their current target markets and their potential target markets. 

How to Use TikTok Ads Behavior Targeting 

Now that we know what TikTok ads behavior targeting is, we’ll take a look into all the different uses that it’s able to offer for advertisers. Not only are these great features, but they’re also able to benefit brands in various ways.  

Audience testing: Did you know that behavior targeting allows you to test your own theories about a chosen target audience? TikTok actually encourages advertisers to use this method to help identify their audience in order to run successful campaigns that yield the right results.  

You can campaign in a plateau phase: There will be times where a particular campaign will hit a plateau phase when the number of targeted users have run out based on the set targeting criteria. But don’t fear! Behavior targeting is one of the best ways to seek out new users who might also have similar drive to make this type of featured product purchase.

In fact, this feature helps to find even more new target markets. It will help more seasoned brands to explore new heights while it will help newer brands make a strong debut. 

Get creative with ways to spend: Sometimes campaign spending doesn’t go as planned, but behavior targeting offers advertisers to expand on their campaigns. They create ways to identify and expand on high-quality audiences based on the unique needs. 

Audience insights are available: After the campaign, clients are able to take a look and evaluate audience performance based on the behavior categories they targeted. Plus, over time audience insights will help clients be able to pivot and improve any and all targeting strategy and tactics.  

What benefit will prove to be the best for the brand that you currently represent? We’d love to know your thoughts and truly see how behavior targeting can aid with other needs. 

How Does Behavior Targeting Differ From Interest Targeting?  

What’s the real difference? When we compare both behavior and interest targeting side by side, we’ll be able to see how they benefit advertisers in different ways. This is how each one works based on the criteria. 

Criteria Behavior TargetingInterest Targeting
Feature LogicBased on user behaviorPredicted by machine learning
Time FrameRecent
(7-15 days)
(Past 60 days)
User BehaviorShort-term observed behaviorLong-term behavior
Content TypeOrganic contentOrganic and paid content
Advertiser TypeHands-onHands-off
Source: TikTok

What type of targeting do you find will best your brand and campaign type? If it’s both, how will they work together to make your ad campaign a success? We’d love to know how each targeting concept has a way of aiding your different ad campaigns.  

Final Thoughts 

So, is behavior targeting worth involving in your TikTok ad campaigns? With all of its benefits and different uses, why not try it out in a campaign or two? 

By knowing who your target market is and how to target them, TikTok has been able to take out the middleman and aid in the process of a smoother campaign launch. Not only that, but TikTok will be able to measure success and opportunities. This will create a better picture for advertisers to see how they can pivot their advertisements for even more positive results. 

No matter the type of campaign or brand background, it’s always a good idea to explore different avenues of researching target markets. By doing so with their interests and behaviors, it instantly gives advertisers more inside access to developing how their shopper truly presents himself in a consumer setting. 


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