While we’ve discussed some of the most effective ways Walmart uses advertising resources, we haven’t talked about the key brands that choose to advertise on Walmart. Looking at food specifically, we’ve rounded up some of the top brands advertising on Walmart.
Walmart is a direct competitor of Amazon, so both their platforms and competition methods may be aimed at each other as they move forward. Amazon takes up 35% of all online retail sales, while Walmart only covers 5%. The stores also carry some of the same brands.
Observe how each brand stands out in its specific food category, and what methods they’re using. So sit back and dare to be hungry as we go through some of your favorite brand items.
1. Nestle – Pure Life Fruity Water
Whether in-store or online, Nestle has a home at Walmart! An array of its products are displayed all year. Their hot chocolate–a Nestle staple–is usually at the front of stores during the holidays, and it is often placed with the sponsored products when hot chocolate season officially begins.
2. Oscar Mayer – Center Cut Bacon
This product is only sold in stores, yet it still has an online presence for those who are browsing online. This is very important, since more Walmart customers often look up the availability of products online before entering the store. Further, many products listed as ‘in-store only’ can be purchased online and picked up in the store, so the online exposure in ads supports their brick and mortar sales.
3. Fairlife Milk 52 fl oz – Lactose-Free
Recently, the dairy industry and its trending supplements have saturated the market. Owning shelf space in Walmart is a big deal for companies seeking increased exposure and brand awareness. Many aren’t aware that Fairlife is a part of the Coca Cola Company, and Coca Cola definitely adds its weight to the brand’s name.
Like Oscar Mayer, this product is put online for exposure, though it has also been advertised as a company best-seller.
4. Kraft Easy Mac
Kraft is easily the most recognizable macaroni brand carried by Walmart. It is affordable and has many different product types. Kraft is likely the main pasta brand consumers think of when they think of Walmart. However, as more macaroni substitute brands hit the market, Kraft has had to take measures to stay relevant to consumers and carriers like Walmart.
5. Tide Pods Original
If you searched for laundry pods on Walmart’s online site, Tide is the second brand to appear on the website’s list. It’s also advertised as a bestseller among Walmart consumers. The pods instantly appear in carousel advertisements if you select a laundry competitor such as Persil.
Tide Pods are available for Walmart’s next-day delivery, which creates a competitive advantage for a brand that is striving to increase its market share.
6. Velveeta Shells and Cheese
Kraft Foods owns Velveeta, and the two brands are often presented together if you shop for similar products on Walmart. Searching for the brand name itself puts the shells and cheese version at the top of the results. The product also appears in banner ads at the top of our screens as one of the top three items. That’s competitive advertising!
7. Wright Brand Thick Sliced Hickory Bacon
Though Wright Brand is advertising on Walmart, it’s Kraft foods that appears in the Walmart search results after looking up this product. This fact reveals their brand advertising isn’t winning by default because they have the exact name of the search, since the Wright Brand allowed Kraft to win the keyword bidding.
8. Cheerios Cereal
Out of all General Mills’ cereals, Cheerios are advertised as a best-seller the most on Walmart. They’re also among the most sponsored products as a bar cereal. This is an effective form of advertising, as it markets two separate products that can easily be purchased together. The product appeals as a breakfast food and as an early afternoon snack.
9. Windex Glass Cleaner Spray Bottle
Windex has a sponsored product list with an array of products that can be used in all areas of the household. When consumers hear about Windex, they may think about window cleaning only instead of the other unique brand offerings.
Windex uses sponsored advertisements, but they also place ads at the top of the search page and at the bottom of a selected product page.
10. Yoplait Simply Go-Gurt Yogurt
While the brand Yoplait is popular among people of all ages, the go-gurt is more popular among children who need snacks or an extra food item in their lunch for school.
Go-gurt is a product that advertises better seasonally compared to other Yoplait brand products. For example, Go-gurt has a higher selling rate during the back-to-school season as more kids need food items packaged for the go