TikTok Lookalike Audiences: What You Need to Know

Let’s dive into what TikTok lookalike audiences entail, the different types, and the phases that correlate with them.
tiktok lookalike audiences

TikTok is easily one of the most talked-about social media platforms of 2020. However, what so many don’t realize is that there is an advertising platform, let alone all of the features that go along with it. 

Together we’ll take a look at TikTok lookalike audiences and what you need to know about them as you plan to advertise for the brands you represent. Not only that, but you’ll also be able to represent yourself as a user as you learn about all of the different TikTok lookalike audiences available to you. 

Let’s dive into what a TikTok lookalike audience entails, the different types, and the phases that correlate with them. Here’s a look into how this feature in the TikTok realm can be discovered further. 

What is TikTok Lookalike Audience? 

In order to create a TikTok lookalike audience, you’ll first need to create a TikTok custom audience either based on your ad engagement on website activity tracked by the TikTok pixel. It’s best defined as a way to help you find audience groups that share commonalities with your existing customers. This cool method was also designed to help find audiences that are interested in your product and the overall range and size of your following. 

How Do TikTok Lookalike Audiences Work? 

In order to work, the model is best described to use the TikTok algorithms to study the different allocations of the custom audiences that are created by you. This feature is also able to analyze the following when working to study the various functions. 

  • Demographics 
  • Location 
  • Operating system 
  • Interests 

After this, the program will seek the other users and groups on the platform who ring out as similar. 

Something to know is that the model only works as well as the audiences provided. One only works as well as the other. TikTok recommends at least 10,000 people on your list in order to ensure true efficiency. It’s also of the utmost importance that the list is accurate and correct. Think of this as a very detail-oriented feature. Without one secured element, the other won’t work to its full potential.   

3 Types of TikTok Lookalike Audiences 

There are actually three different types of audiences that can help you improve your TikTok ads’ performance system. Now the real question is which one will work for you? 

We defined both of the following audience types to see what one will work best for you. 

Narrow: This particular system will help to find the best customers based on the specific targeting settings you have set. Then all you have to do is show the ads to them for the opportunity of increased impressions. 

Balanced: The balanced TikTok lookalike audience is right in the middle of a narrow and broad lookalike audiences. In my experience, this hasn’t been the best performing lookalike audiences.

Broad: On the other hand, broad targeting is a system that will find the best suited people without predetermined boundaries. Leave the targeting options open and the algorithm will be set to do all work to find you the right potential customers. Who knows? They might not be a demographic on your radar. 

What is the Lookalike Audience Application? 

To make it easier on you, there is now the capability to use lookalike audiences throughout all of the different phases of ad group delivery. 

The following three are all of the different phases available.  

Cold Start: This is a phase that can help shorten the time to explore. It will also help the algorithm itself learn more quickly so targeted groups of users will be more interested in the different ads and the products you’re promoting, which will help to obtain conversions faster. 

Mature Delivery Phase: If you have a delivery curve that has hit its peak and reached a satisfactory number of conversions, then the lookalike audience is best used to expand your audience further. It will also work to maximize your return on investment. 

Decline Phase: If your ad group delivery is in decline, have no fear! You can then use the lookalike audience to extend the life cycle of your delivery. 

Create TikTok Lookalike Audiences 

Now let’s get this feature set up for you to use. Make sure to upload your customer list before creating a lookalike audience. This is to make sure you avoid any steps when creating your audience. By following the easy guide set up by the platform, you’re naturally able to create the tool you need to execute and deliver an increase in clicks and impressions for your brand.  

Manage a TikTok Lookalike Audience

When you log on to managing the audience, all you have to do is make sure you look at the management page under the library section. These are the following actions that are available for you to manage your audience thoroughly and in a way that results are measurable. 

  • Editing
  • Auto-refreshing weekly 
  • Manual refreshing 
  • Applying audiences 
  • Sharing 
  • Omitting 
  • Disconnecting with ad groups 
  • Audience details 

All of these actions can be taken in order to edit and maneuver the different audiences that are at hand. What’s your favorite feature that will allow you to manage your account? Let us know! 

Our Final Thoughts

What are the final thoughts? Are TikTok Lookalike Audiences beneficial? 

When looking at the advanced technology and algorithm, it does wonders for those looking to target different audiences with the hope to make the maximum impact.  

Have you considered using TikTok Lookalike Audiences or have you already incorporated it into your campaigns before? Let us know your thoughts and how they’ve best benefited you and your brand.  


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