Quora is a fantastic platform for bringing personal and business users together in order to engage among a variety of topics. For those that are looking to expand and hit the top of exposure and engagement, users need to learn the platform’s operating system.
That’s where the algorithm comes into play. The Quora algorithm is the functioning set of rules that the Quora platform will follow with tools such as calculations and other problem-solving needs in order to work for the mass set of users. It will determine where you rank in Quora when discussing Quora SEO.
We put together a list of ways to maneuver this way of functioning in order to rise through the ranks. Not only will exposure be gained so will certain return on investments when it comes to the contributions made from a business.
Let’s get started!
Include Rich Media in Your Content
Include media such as images, videos, and lists. Visuals such as this will signal a call to take a look at the initial post and invite engagement. Readers will be more inclined to rank the post. They’ll even find it to be more genuine since you’ve taken the extra effort to supply the complementary media.
Establish User Engagement
Be innovative with the content you bring to the table and introduce new topics to the community. Each time a user sees this effort, they’ll upvote the post and contribute their thoughts, similar to Reddit’s algorithm. Others will be more likely to do the same. With that, you’re then able to create an entire conversation all from your own control.
Write Answers That Users Will Upvote
It’s one thing to provide an answer. It’s another to provide an answer that truly sticks. Take a look at these key actions that will get your post some more action on the platform. Trust us when we say they really do work too!
Study the Competition: Look at the other answers on the page and do an analysis of what’s present and what isn’t. Based on the information already there, how can you elevate it? Then look at the information is missing and see what is worth addressing. These two steps are what will have your answers filled with more information and beating out the competition.
Format Strategically: Get your users to read lengthy posts and upvote it by the way it’s formatted. Don’t use blocks of text. Make sure to break it up through smaller paragraphs, bullet points, and even pictures.
Also, make sure to switch up the different sentence lengths. You want to give your readers a good mix.
Make Pattern Interruptions: Allow for your answer to be the one that stops the crowd of users. For instance, do what everyone else isn’t doing. If there are posts with photos, then shake it up with the use of videos. On the other hand, if the answers are too short, then make sure to add more depth to yours for extra clarification.
Avoid Platform Audits
It’s not a good look to be under the radar of the Quora moderation team. If they find you to be performing actions most similar to spam, you’ll most likely be flagged and blocked for using the platform. For example, don’t go and follow hundreds of random users for the potential return of engagement.
Also, make sure to not repeatedly share the same link multiple times. If you happen to do this then it might appear as if you’re wrongfully spamming the users involved on the platform.
Consider All Opportunities
Look at the potential each one of your answers and posts can achieve. For instance, if one post has thousands of upvotes, then that is equivalent to the potential you can earn on your response and more.
Take a glance at all of the numbers among your competition too. Those are the numbers you are competing against. The algorithm doesn’t necessarily care about the number of followers. In fact, followers are only a guarantee of the number of responses most likely to occur.
Our Final Thoughts
Now that we know how to work with Quora and shift as needed to earn the trust of the algorithm, we can now use the platform to the advantage of the business. By thinking strategically, including aspects of a post that invite engagement, and by taking the above key steps into account, the work done will reward itself.
Let us know what you’ve been doing to overcome the algorithm or if you’ve already utilized any of the advice listed above. We’d love to read about your thoughts!