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Author / derek

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  • Automated Creative Optimization

    How TikTok’s Automated Creative Optimization (ACO) Works

    These are the four main advantages TikTok offers when creating automated creative optimization campaigns.

  • Walmart Officially Launches Its Self-Serve Ad Platform

    Walmart is a huge company that is comparable to Target and Amazon when we look at some of the products and services that are offered. By taking a closer look at their new platform, we can better understand how this will pertain to advertisers and how this changes the game on what’s already on the market.

  • 25 TikTok Stats You Won’t Believe

    Did you ever think that TikTok would be as big as it is now? Here are 25 insane TikTok stats that might just be too big to believe.

  • TikTok Hashtag Challenge: How to Boost Brand Awareness

    To best define it, a branded hashtag challenge is where a brand asks users on the platform to perform certain tasks and to tag them using the requested hashtag.

  • tiktok ad types

    TikTok Ad Formats: Everything You Need to Know

    Learn about the six different TikTok ad formats, how much each one costs, how they work, and which ones are right for your business.

  • Scale TikTok Ads

    Scale TikTok Ads: 10 Customer Acquisition Strategies

    Being such a new platform, there is a ripe opportunity to scale TikTok ads and customer acquisition with TikTok advertising, when implemented well.

  • small agency

    10 Best Small Digital Marketing Agencies of 2020

    Looking to brush up on your brand’s digital marketing? High traffic and heavy engagement are vital checkmarks for any successful business. For those interested in adopting stronger strategies and creating effective campaigns that result in greater ROI, you need the right firm on your side.

  • tiktok ads vs. facebook ads

    TikTok Ads vs. Facebook Ads – $50,000 Experiment

    With the recent launch of TikTok ads, you might be wondering how TikTok ads stack up against Facebook and Instagram ads? Here’s a $50,000 experiment to quench your thirst.

  • TikTok Pixel

    How to Set Up TikTok Pixel

    If you’re thinking about running TikTok ads, the first thing you must do is install the TikTok pixel so that you can accurately track ad performance.

  • onphone

    TikTok Advertising: Biddable Ads Best Practices

    Marketers must understand TikTok advertising and adopt practices that will allow them to reach their target audiences with the right ads. Here are some best practices.