15 Brands Advertising on Amazon in 2020

Amazon can easily be crowned king when we look at all the products they offer consumers. It’s also known they run a comprehensive advertising platform that is open to all advertisers. 

Have you ever wondered who is advertising on Amazon? Amazon has a wide range of different brands from various industries, promoting diverse products. Below, we’ve rounded up some of the best brands advertising on Amazon.  

1. Barcel 

The owners of packaged food products and the snack food Takis, Barcel began selling on Amazon around the holidays in 2018. To drive up brand awareness and sales growth, the brand turned to keyword research and built new product listings as a result. By taking a few notes on the research, the brand successfully turned their findings into real results.   

2. Swiss Knife Shop 

By advertising on Amazon alone, Swiss Knife Shop has achieved up to a 100% increase in year-over-year sales, using sponsored products and sponsored brands

The company started as a small, family-owned business offering personalized engravings on custom knives. 

3. Buffy 

Buffy is a direct-to-consumer brand on a mission to drive customer acquisition and business growth using sponsored ads. They partnered with an Amazon advertising agency to manage their Amazon advertising and put together a more strategic focus. This turned out to be a smart move, as it created the space the business needed to thrive. 

4. Boldify 

Boldify a hair care brand that provides products to treat and style thinning hair. They use Amazon advertising to reach new audiences with the partnership Tinuiti. 

The brand lacked in-house advertising experience, so Tinuiti, a software platform, stepped in to maximize its presence and grow exposure on Amazon. 

5. Adjapparel 

This is a wholesale company that has designed, produced and distributed apparel worldwide since 1976, which has been selling product lines on Amazon since 2018. 

After nearly a year on the platform, Adjapparel boosted profitability and sales with a search term isolation strategy. The strategy limits campaigns to specific keywords and match types, allowing advertisers to set a secure bid value with each search term.  

6. Mad Dog 

Mad Dog specializes in sleepwear for the whole family. They implemented a year-long strategy to double sales on Amazon by increasing sales for seasonal items. 

The company focused on sponsored products, while being more strategic with cost-per-click bids. 

7. Simple Wishes 

Operated and owned by four sisters, Simple Wishes produces comfortable, convenient and versatile nursing products for new mothers. Their listings include nursing bras, pumping bras, and related maternal accessories. 

To help their business on Amazon, the brand partnered with an agency to create an automation platform. This was all done while maintaining a healthy advertising cost of sales (ACOS). 

8. Samsung 

Samsung is an innovative company that’s been able to find success on Amazon in the three following ways. 

They build their brand story: Samsung reaches new audiences by placing new products and helpful landing pages within the Amazon website. 

They shape the customer experience: The brand uses custom images and video content to keep the customer engaged throughout the experience. During the 2017 holiday season, Samsung drove in over 200,000-holiday visitors from this method alone. 

They drive customers to their store: They accomplished this by investing in sponsored products where they could gain extra exposure. 

9. Vita Coco 

This coconut water brand established a brand relaunch while teaming up with Flywheel. Vita Coco provided high-quality images, optimized product titles, and popular keywords in their campaigns. 

They also utilized sponsored ads to keep up with the new exposure and audiences. 

10. Wilton 

Wilton hired an agency to drive sales in the three following ways. 

  • Generate granular account structure 
  • Avoid negative keyword implementation
  • Optimize a product mix 

11. Infiniti 

This car company delivered a seamless online to offline experience by creating a digital campaign.  Since cars aren’t purchased online, this is one of the main ways these campaigns make sense for Infiniti. 

12. Wiley 

Wiley is a trusted book publishing company that increases sales using advertising tools like these: 

  • Managing scale 
  • Real-time insights 
  • Enhanced organization 
  • Advanced keyword development 
  • Tracking attribution 
  • Monitoring and adjusting 

13. Vauxhall 

Another car company, Vauxhall drove up consumer awareness for its new Vivaro commercial van through Amazon advertising. They used an awareness campaign through Amazon DSP and high-impact display formats. 

14. Osmo 

Osmo is a brand that produces children’s games. They used Amazon to increase brand awareness by implementing a full-funnel advertising strategy that includes the following:

  • Sponsored display 
  • Sponsored brands 
  • Amazon DSP 
  • OTT (Over-the-top)

15. Urbanista 

In a partnership with Brandvault, Urbanista used sponsored ads to drive up sales. The company also used ACOS and CPC for each keyword to manage costs and measure results, which allowed them to pivot when necessary.