]Quora is a question and answer forum that relies on a simple system of votes by users. If someone likes a post, it’s upvoted; when it’s not liked, it’s voted down. When there are more upvotes, the post is given more exposure than the normal audience. Advertisers can put out some parts of their campaigns on the platform and gain an audience they may have missed on others. We’ll look into the costs and how to make your first post.
This is the Quora Ads Minimum Budget
The budget depends on your advertising needs. Like many similar platforms, Quora uses auctions to set ad costs. If two brands want the same ad spot, they may each bid higher prices until one wins the spot with the amount they plan on paying. If there’s less competition, that specific ad spot will most likely be cheaper.
Advertisers are truly able to see how their ad money is spent. In fact, the advertiser is only charged in the following two ways, so there is even less chance of wasting money:
Average Cost Per Click: This means that for every click a user makes on the advertisement, only the average cost is charged to the advertiser’s account.
Average Cost Per 1000 Impressions (CPM): CPM is determined by how many users are actually seeing the advertisement. They don’t necessarily have to click on the ad, but they do have to see it in the feed in some way.
How Do Quora Ads Work?
Now that you know the cost of these advertisements, let’s look into how you can create one of your own.
Make Your Account: This isn’t a regular Quora user account, but an ad account for businesses. Log onto the advertising page on the Quora platform, and begin putting in all of your business information.
Install Quora Pixel: Advertisements need to be measured, so you can see what needs improvement, which is why it’s important to install Quora Pixel on your website. You can then track conversions and build marketing audiences
Quora Pixel is a system that tracks advertisements and showcases their successes and failures. If the ad is proving to not be a success, make sure you understand why. Sometimes a few quick fixes are all you need to transform the ad into something that works.
Set Up Targeting:
Set up a unique name for your ads to avoid confusing them. This involves the keywords, locations, and negatives that make it more specific for the target demographic.
There are also two types of targeting:
Topic targeting is where the topics function similar to keywords, which allows you to sort out what questions will serve the ad and its position.
Audience targeting is when Quora pixel puts website visitors into sections, after which you can then target new markets.
Our Final Thoughts
Quora can be a hidden gem for marketers, as a platform with many advantages. Think about it this way. Consumers are able to have all of the answers they need right at their fingertips, and advertisers are given access to many different target markets on one platform. Advertisements are only paid for when engagement occurs, which makes this type of advertisement more effective.
Would you advertise on Quora? Have you advertised on the platform before? Let us know! We’d love for you to tell us about your experiences, and how you think these advertisements impacted the brands you represent.