SaaS SEO Guide: Your Step-by-Step Guide to Rank #1 (2020)

While you may think your digital business is working, you may not have heard of SaaS. Believe it or not, SaaS is an important and powerful tool to understand and invest in your business. We’ll discuss its meaning, how it works,  and its best practices that are associated with it. 

Let’s Define It 

SaaS actually stands for software as a service. It is a software distribution model where a third party provides applications and makes them available to customers over the Internet. 

It is part of the three main categories of cloud computing, next to infrastructure and platform, both as a service. This is a major SEO strategy that so many companies such as Hubspot and Drift have used to target millions of visitors.  

How Does SaaS SEO Work? 

If you’re planning to use this SEO strategy for your SaaS company, pay attention to the following steps, which take you through how it works:

  1. First, make sure you can point out the weak areas your product can solve. 
  2. Then you can build a keyword strategy that’s placed on the top and based on queries that target buyers from the very beginning of their venture. 
  3. Research is key! Make sure you’re researching product keywords that can map out your homepage, integrations, feature page, and solution pages. 
  4. Build your content so you can assess how to compete with competitors. 
  5. Enlist in a content map and plan. It will make everything much easier down the line. 
  6. Focus on your on-page and technical SEO. 
  7. Finally, invest in link-building and ways to improve your ranking over competitors. 

There are a lot of steps involved, but SEO is worth it. This is the type of tool that can be lucrative after all the work.  

What Are the SaaS SEO Best Practices?

Now that we know more about what SaaS is and how it works, we can move on to identifying the SEO best practices. There are three main parts an advertiser should use with SaaS: 

Learn About Hubs: These are learning features and knowledge centers. Learn Hubs are able to target keywords within a topic all systematically. This makes it much easier to increase traffic and keep readers engaged, giving the content new life. 

Marketplaces: In terms of SEO, you can integrate app services for a scalable page format. 

However, there are three main questions: 

  • What content will be displayed on each page? 
  • How do you interlink all of them? 
  • How do you integrate the current system throughout the rest of the site? 

By answering these key questions, you’ll be many steps ahead in this process. 

Tools: These helpful items can drive links to your business. They’ve achieved a level of popularity where they’re able to open up to more main products. 

When we say a tool, think of a calculator as an example. This type of tool can process data better than we can.  

Our Final Thoughts 

The complexity and strength of SaaS can be an essential component in some major businesses. After learning the true definition and best practices associated with this tactic, we know it can be a great addition as an advertising resource. 

Let us know your thoughts on Saas! Do you currently use Saas or plan to in the near future? Tell us along with your most recent experiences.