Pinterest Advertising: Everything You Need to Know in 2021

Believe it or not, so many look at Pinterest as only a social media platform when in reality it’s so much more than that. In fact, it’s similar to Google in the way that it acts as its very own search engine. 

Best of all, you have the ability to launch your own Pinterest advertising campaign on the platform. We’ve set up the ultimate guide to showcase everything you need to know about Pinterest ads. From the different ad types available to steps on how to get started, we have you covered every step of the way. 

How Do Pinterest Ads Work? 

Pinterest ads are best defined as your regular pins, but they’ve been given a boost by being sponsored in order to keep relevance in the search results. You also have the opportunity to promote existing pins if you haven’t already. 

When an ad shows up in a user’s home feed, it’s usually based on their historical activity on the platform. For instance, if the user has been searching for women’s hair clips, then a branded ad for hair clips may start to appear in the near future. 

These Are the Different Types of Pinterest Ads

When looking to publish your very own Pinterest ad, take a look to see the main types to consider. All will be able to aid your business depending on the strategy you’re trying to execute at the time.  

Carousel Ads: Users have the ability to swipe through several images or videos that are all in one single pin. Each card on the pin can also stand alone in terms of it having its own title, description, and link. With this, you have the ability to link up to five different items all on one post. 

Shopping Pins: If you have an online store, you have the ability to upload products from your own catalog. This transforms the pin itself into a quick link to the shop.  

App Install Pins: While they may look like your standard pin on Pinterest, there’s a difference where users can download apps from the links directly from Google Play or the App Store. They include a download button that makes it easy for the user on the platform. 

Promoted Videos: These are short videos that range from 30 to 90 seconds for users to watch. By promoting a video, brands have the opportunity to show off their brands and products. 

There are two different video sizes, standard and max-width. Both will play automatically even when half of the advertisement is visible.    

How Do You Advertise On Pinterest?

In only nine steps, take a look to see how you can launch your own Pinterest ads. Keep in mind that although the steps may be straightforward, it’s important to know that strategizing needs to take place in order for there to be a successful campaign run. 

  1. Get started by making a business account 
  2. Set up your campaign 
  3. Select an objective to focus on the type of campaign you want to run
  4. Set your budget and ad group 
  5. Add in distinguishing details for the campaign 
  6. Create an audience 
  7. Then look at additional targeting opportunities
  8. Choose pins to add to the campaign 
  9. Publish  

These are the types of campaign objectives that can be selected: 

  • Brand awareness 
  • Video views 
  • Traffic 
  • App installs 
  • Conversions 
  • Shopping catalogs 

These Are Pinterest Advertising Best Practices 

When producing advertising content for Pinterest, the below best practices should be kept in mind for all running campaigns. Without the following in mind, your advertisements may have a few missed opportunities. It’s also good to take a look at other brands that are successfully advertising on Pinterest.

  • Pick eye-catching imagery 
  • Make your brand a focal point 
  • Create context 
  • Include your logo 
  • Add text overlay to images 
  • Utilize Pinterest Partners 
  • Try out webinars 
  • Optimize pin copy 

Our Final Thoughts 

After all is said and done, it’s crucial to make sure that these final notes are seen for advertising purposes on Pinterest. Each solidifies the success and rationale for the existence of the platform. Follow the below!  

  • The platform continues to grow 
  • Users are motivated to purchase 
  • There are large market segments to reach
  • Your products may reach a global scale 
  • Users are known to having more of a disposable income 
  • Active users invest a lot of time pinning on the platform  
  • Users also use Pinterest as a shopping guide