Enterprise SEO: Everything You Need to Know in 2021


When it comes to any type of marketing or business strategy, it’s important to know all the key details that make a company thrive. That’s where SEO comes in. We’ll discuss Enterprise SEO, a game-changer for Enterprise companies to dominate different market categories.

SEO creates visibility among search engine users, enhances brand reputation, and creates more conversations associated with the brand. These will all result in higher profits and revenue for the company. 

Together, we’ll take a deeper dive into how Enterprise SEO will affect your company and everything you need to know as you plan for your future marketing strategies. 

This is Enterprise SEO

Since we’ll be looking at Enterprise SEO more than SEO in general, it’s important to know the importance of the specifics. Enterprise SEO is a large-scale strategic approach used specifically for search engine optimization. Enterprise SEO can also be SaaS SEO or Shopify SEO when it’s done for an established enterprise.

This is to meet brand business goals and lift its position within a Google search. 

Enterprise companies are not considered small businesses. In fact, they have $47 billion in annual revenue and about 50,000 employees. They exist in over 80 countries, in 10 different industries.  Since these companies are huge, SEO should be handled in the same capacity.   

What Are the Common Issues? 

SEO can be tricky. These are some of the common issues to avoid as you represent your Enterprise company.

  • Bad content management 
  • Slow site speed 
  • Unhealthy link profiles  
  • Thoughtless website structure
  • Thin content with no concrete quality 

All of the above have the potential for you to lose out on great SEO, especially when put up against your competition. Make sure to always look towards the details in order to see how you can pivot and strive for better. 

Good Communication is Key

There’s no getting around the fact that you need good communication for any type of us Enterprise SEO campaign. There will need to be several teams associated with these campaigns, so it’s important to be efficient and communicate with each individual to make sure everyone is on the same page. These team members will include content creators, branding experts, and SEO specialists. Lack of communication creates internal challenges, which result in poor SEO execution. 

SEO is About More Than Traffic

SEO than traffic. You need to have all of the right metrics associated with the projects. Companies will often look for traffic but also SERP visibility that indicates an effective campaign. 

Other metrics that matter in a campaign are sales and revenue growth, the endgame for all brands trying to gain exposure and engagement. 

These Are Key Benefits 

Now that we know more about Enterprise SEO, let’s look into some of the key takeaways that will have your Enterprise company on the map for good. These are small details that can create large positive change for a company. 

  • Enterprise SEO builds a strong foundation for an effective response in crisis management.
  • It impacts market share, CAC, brand and CEO reputation, and public relations.
  • It leverages strategic automation, collaborations, established workflows, and scalability.
  • SEO reaches customers at all stages of their search and organic search journey.
  • SEO allows Fortune 1,000  brands to top an entire business category, which is huge, to say the least.

Our Final Thoughts 

Without Enterprise SEO, or SEO in general, your brand will have to work harder to gain the visibility that it needs to be successful.  There are a lot of moving parts to this type of marketing, which need to be considered for your brand. 

Let us know how you have contributed to your business’s Enterprise SEO, and what you plan to do in the future as a take away from this current article.