Video Marketing 101: Your Ultimate Guide

Without a doubt, marketing is a huge part of the way companies are able to truly thrive. But, it’s the different types of marketing and strategies (such as video marketing) that allow certain brands to edge themselves over others.

We’ll look into video marketing as one of the biggest and arguably highly influential methods. So many companies use this method on a routine basis. And it might be more than you think! Taking a deeper dive into what video marketing entails, the benefits and different types to choose, we’ll deliver the inside scoop as to why it’s a hit among many. 

What is Video Marketing? 

Video marketing can be best described as using videos to promote and market your product or service. This method is done to create brand awareness, increase engagement, and hopefully create a return on investment. It’s a way to reach your audience in a new way while also being able to use the components of sound, visuals, and text. 

Let’s Look at the Benefits

Like many different marketing tactics, there are a ton of benefits that coincide when running with this strategy. Take a look at the following to see how video marketing can best benefit your business and generate the sales you deserve. 

 SEO Loves Videos: It’s a real love affair when it comes to the way SEO treats videos after they’ve been uploaded. Videos can instantly increase search engine rankings, click-through rates, open rates, and conversions. All you have to do is pick out the right target audience. 

Pro Tip: Think about using YouTube as a platform because it’s the second largest search engine ranked next to Google

Videos Boost Conversion Rates: People tend to be more likely to buy after seeing a video than they are to hear a sales pitch over the phone. Why? It’s simply because videos are more visually engaging and appealing to the eye. It’s able to really draw the consumer into making a purchase. 

 Video is Effective: There’s also a higher retention rate than other marketing methods. This is because both vision and hearing are impacted. With both being utilized, it allows for more consumers to pay attention and be affected in an array of ways. A lot of the time, videos are used to evoke an emotional response. 

Emotions From Video: With that said, emotional reactions can be more easily achieved. For example, music can work wonders for tapping into an emotional center of the brain. When puppy adoption videos play, there tends to be a more saddening song played with the ad in order for viewers to then feel bad and want to support the business by adopting a new pet. 

What type of benefits are you seeking to reap with the use of video marketing? Let us know all that you’re trying to achieve in terms of marketing, and how the above will be able to solidify the desires. 

The Importance of Showcasing Your Brand Visually

Without visual representation for the brand to some capacity, trust and loyalty can’t really be made. A brand needs to create visual awareness in order for there to be some type of recognition for them.

Visuals are able to give a brand context. They’re able to answer the following questions. 

  • What colors are associated with the brand? 
  • What’s the overall mood the brand can resonate? 
  • How can the brand be seen and implemented in everyday life? 
  • What’s the desired aesthetic? 
  • Who’s representing/using the brand?

When all of the above questions and more are answered, consumers are able to get a better understanding of how visuals and video can work together to create the awareness and sales you desire. 

There are 12 Types of Marketing Videos 

Did you know there are so many different types of marketing videos that can be used in your very own campaigns? Each of the following listed may be used in unique methods in order to create the engagement needed and to win over your customer. Take a look at all 12 types. 

  • Demo Videos 
  • Brand Videos 
  • Event Videos 
  • Expert Interviews 
  • Educational or How-to Videos 
  • Explanation Videos 
  • Animated Videos 
  • Case Study and Customer Testimonial Videos 
  • Live Videos
  • 360 Degree and Virtual Reality Videos 
  • Augmented Reality (AR) Videos
  • Personalized Messages

Are there any video marketing types you’ve already used for your business? Which ones did you find to be beneficial to your business? We’d love to know your thoughts and how your thinking process involved these video marketing tactics. 

The Final Verdict  

We find that video marketing has the potential to help just about any business that is seeking to achieve and expand on their presence to the consumer. Video marketing can be used in so many different ways, and it can really be made to be your own personal tactic. 

Since YouTube is the second largest search platform next Google, it can be a great start to begin uploads. It will generate a buzz and start to get the knowledge of the business out there for all who are seeking it. 

Don’t neglect all other tactics for another. Although video marketing shouldn’t be the only tactic someone solely relies on when running campaigns. It just so happens to be one of the most engaging. 

Let us know what you think of video marketing, and how other companies using it have affected you as a consumer! You’d be surprised to know it might be more than one or two.