Reddit Advertising: How to Use Reddit Ads

For advertisers, this is appealing. Together we’ll look into Reddit advertising, both the benefits and how to form your very own campaign.

Reddit is a social media platform that is built to create quite the community. If you’ve never used it yourself, it’s best defined as the type of platform where users choose to vote up or down a post based upon their likes or dislikes. If there’s more votes in the direction of up, then the post is moved and exposed to more users in order to achieve even more votes.

There’s a ton of information to be found on the platform too. It’s quite the wealth of knowledge! For advertisers, this is appealing. Together, we’ll look into the advertising side of Reddit. We’ve gathered information on what it entails and how to use it for your own benefits. 

Read on to follow along! 

What is Reddit Advertising? 

Reddit advertising is where brands can connect themselves to over 430 million monthly visitors on the platform. With the potential engagement and a variety of target markets that can be achieved on the site, all advertisers have to do is sign up for an account and get started. 

Although, don’t worry! We’ll dig deeper and showcase some of the best practices to get it done right and show results.  

Why Should You Use Reddit Advertising? 

There are so many great reasons Reddit advertising exists for brands! Take a look at the following to see how this form of advertising will be able to benefit you and your brand. 

Target Your Audience: In some cases and on a variety of platforms there is a limited opportunity to target the exact audience you need. Reddit offers an experience where you can specifically target niche markets that have relevant interests. Different threads created have the ability to attract specific and engaged audiences. 

There’s an Engagement Opportunity: Reddit happens to be the world’s largest online forum that needs active engagement to stay alive. With that said, levels of engagement won’t diminish on the platform. 

Brands have the opportunity to make their own account and create a thread where they specifically ask their customers for feedback. They can also keep consistent in sharing content, which always extends an invitation for active engagement.  

The Ads Are Easy to Set Up: Reddit’s advertising program is a self-serve platform, meaning you truly have full control over the ads that are created. All that really needs to be done is upload a photo, relevant brand messaging and a link for a complete call-to-action. 

This is How Reddit Advertising is Used 

Now that we know why so many brands are gravitating to the platform for advertising, we’ll demonstrate how you can take part yourself. Follow these key steps to ensure you have a successful campaign running and ready for engagement. 

Set Up Your Account and Campaign: First, sign up using the Reddit campaign management resource. All you’ll need is the following for a complete campaign. 

  • Your Reddit account 
  • The headline and other relevant brand copy 
  • An image for the thumbnail 
  • An image for mobile card view 

Make sure to name your campaign to keep track of all the ones created.  

Select Your Target Audience: An important factor to this process is choosing who will be seeing these ads. You have the unique ability to narrow it down by using these feature settings. 

  • An advanced version of targeting for a specific time of day
  • The mobile device types they use (iOS or Android) 
  • The different platform types (Mobile web or desktop)
  • Subreddits 
  • Locations 
  • Common interests 

Subreddits is known to be the best, especially since it allows you to tap into a super specific  audience needed for niche marketing. 

List Out Your Budget: You have the ability to set up a daily budget with a maximum total. The price is measured out by cost per thousand impressions (CPM), so you’ll only pay a set dollar amount per those thousand impressions. 

You cam bid how much you want to pay from that set dollar amount in order to win the ad space. 

Design the Visual Aspect of the Ad: Finally, the fun part! Follow these ad needs to get a creative look at the overall presentation of your ad. 

  • Select the type of ad 
  • Enter the headline 
  • Upload the desired images 
  • Name the creative for personal reference 
  • Submit the final copy for approval 

These Are the Types of Reddit Ads 

After knowing how to set up an ad for success, look to see what types of ads are available for posting onto the site. 

Promoted Post: There are actually two types of promoted posts, link and text ads. They happen to have the same look to a user-submitted post on Reddit. Take a look at how they differentiate. 

Link ad- This type of ad is an external link to your website or a product landing page. They can even have a similar look to a headline. They’re not text-heavy, so the majority can give the ad a quick glance and know exactly what it entails. 

Text ad- On the other hand, text ads are an internal link to another Reddit page. It’s the type of ad that will contain a longer text description, external links or links to even more discussion forums.

Display Ad: This is the type of ad that represents the look of a normal website banner advertisement. Instead of it being located on the self-serve platform, advertisers will need to get into contact with the Reddit sales team. 

Prices also begin at about $30,000. However, it does come with its perks such as an assigned account manager and personalized analytics reports. 

The Bottomline 

What are the final thoughts on Reddit ads? We find that the creative freedom it contains makes it a great option for those looking more brand exposure. Not only that, but it also creates the opportunity to target a super specific target audience on the platform. 

Let us know your personal experience with Reddit and how you plan on utilizing the ad platform in the future! 


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