There are a ton of brands you actually advertise on Reddit, but do you know which ones they are? Take a look at which brands were able to successfully post to Reddit in a creative way and achieve a proper return on investment.
1. Ally Bank
Ally Bank was able to get creative by making promotional advertisements that were specifically for PlayStation subreddits. Ally Bank was able to uncommonly relate to gaming consumers by making a joke about poorly made game controllers, which is something that all of them can identify with as gamers.
Transamerica was able to successfully engage with Reddit consumers by launching its first Reddit campaign with the Unitas challenge. This was a college football competition that was spearheaded by employees that realized Reddit could be part of an even greater marketing strategy.
3. Maker’s Mark
Maker’s Mark is a brand that’s always known for its innovative marketing. It’s been doing this successfully since 1954. In 2013 the Brian was able to experiment with Reddit for the very first time. They made a campaign that was called “Let It Snoo”, which happened to be a play on the name of the Reddit alien mascot.
Users who identify with Reddit instantly loved it as it was a great way to give an ode to the mascot into the Reddit community.
Lenovo actually teamed up with Onion Labs, which is a satirical newspaper. They created a fantasy football web series that was actually supposed to make fun of fantasy football itself. Lenovo was able to successfully challenge other Reddit users to create their own version of the game, which became quite successful.
5. Glamour Magazine
Glamour magazine set out to promote Anna Kendrick’s latest cover in an issue. To do this, Kendrick was reciting some of the most inspiring “Shower Thoughts” which came from an old popular Subreddit. Users immediately loved it and it became one of the most popular campaign videos on YouTube.
Denny’s is a restaurant franchise that is known for interacting with its Millennial crowd through humor and trending topics. They were able to do just that in 2013 on Reddit when they cleverly worded sponsored headlines that appeared on the reddit website page.
For Denny’s and Reddit, this was actually able to drive up traffic for the two of them. Both were able to benefit.
Marriott recently launched the new virtual travel experience they wanted to engage with the Reddit crowd. To do so, they asked their Reddit Community why they think that their specific location is considered to be the best.
Users were instantly intrigued and submitted creative content that showed other people in the Reddit Community why their local town was the best.
Located in Australia, the furniture brand posted coupons that offered a free crib to two customers who had a baby born 9 months after the ad was published on Valentine’s Day in 2013. Over 97% of the post was voted up in favor.
In a creative way to engage with consumers, Spotify actually asked more than 30 different questions regarding music and different emotions that those songs sparked in the users listening to them. Talk about two brands working together!
10. New Belgium Brewing
This particular brand utilized a photoshop battle that was able to reach more than 49 million impressions and receive over 73,000 clicks. New Belgium also collaborated with a Reddit community in order to release a new beer called Snapshot Wheat.
Toyota happened to promote a video that was based on race cars. It was posted on a race car subreddit, so it instantly became more influential to those in the thread who are able to relate to it.
12. Lemonade Inc.
Lemonade is an insurance app that posted a promoted post that happened to be targeted on a fast-food subreddit. In the video, it showcases how insurance payments cost as much as fast food items. This is an advertisement that is able to relate in an uncommon way and still create the engagement needs for its consumers.
Nissan was actually one of the first companies to experiment with the AMA format that Reddit offers back in 2015. The CEO of Nissan actually created a thread in the subreddit “IAmA”. The CEO was able to get personal with the target market by inviting them to ask him questions.
14. The Economist
The Economist, which is a london-based news publication, actually has its staff post and write threads to engage with the consumers of the publication. This is another way to make a brand more personal to the consumers that it’s targeting.
Audi is a brand that actually used live streaming and celebrities to promote its newest car on a test track. To make it fun, celebrities were answering questions on Reddit while they were taken to new high speeds in the car. Creative and fun, this is an advertisement that was able to replicate what Reddit is known for as a platform.