How Much Do Reddit Ads Cost?

Reddit ads help brands communicate messaging much more effectively, and to their target markets. In fact, Reddit is one of the best platforms for niche marketing outreach. 

All forms of advertising come at a price, however. We’ve gathered insight on how much Reddit advertisements cost, to help you decide if it’s worth it. From the selection of available ads to the incorporation of key methods into each communication, we’ll assess how each investment could help your marketing efforts. 

There Are Different Ways to Advertise

There a few ways to advertise on Reddit. These advertising methods can help you communicate your brand’s message to your target audience: 

Self-Serve Sponsored Links: This type of advertising is an ideal place to start for new Reddit advertisers. It’s flexible and affordable, which is why it’s the most frequently used promoted post on the Reddit platform. 

When creating an advertisement, you can submit internal or external links for consumer engagement. Make sure you’re aware of the content, performance data, and restrictions before creating the initial campaign. 

Display Ads: These are considered banner ads, and users can vote for them positively or negatively. These ads are linked to a unique comment thread, which invites discussion and engagement about a given topic. 

To purchase these ads, you’ll need to contact the Reddit sales team directly, after which they’ll assign a dedicated account manager to ease you into your first campaign.  

Sponsored Q&As: Reddit is known for their popular question and answer pages, which can be used as a specific target for subreddits. As a marketer, you can set out these questions and the desired times that match them. 

The key is to work with your target audience to ensure they’ll communicate with this type of sponsored advertisement. 

Make Sure to Incorporate These Methods Into the Campaigns 

While there are a ton of great ways to communicate effectively with these campaigns, it’s important to keep these methods in mind. Reddit users usually take to these types of information pieces as they express genuine advertising. 

Create Value in Your Advertisements: Give people incentive to engage in your brand. If you’re not contributing in a way that meshes with Reddit, the advertisement might seem out of place on the platform. Contribute value to the community with each advertisement. 

Transparency is Key:  Don’t put any tricks in your advertisements. Honesty is key, because you are telling consumers the key features about a brand directly. Removing scams or  clickbait, ncourages authentic engagement. Make sure to present your brand in a way that comes across as real. 

Advertise With a Sense of Humor:  For those contributing to Reddit, entertainment, socializing and  discovering new things are exactly what users are looking for on the platform. 

Speak the Language of Your Target Audience: Every social media platform has a certain aesthetic or manner of speaking, and each one is different from the other. For Reddit, the common ways people connect are through threads or memes. 

Be Comfortable With the Content and Platform: Every social media platform requires research to understand the consumer and the platform works.  Reddit is very specific in its communication,  so it’s important to relate that same language in advertisements. 

This is How Much Reddit Ads Cost 

The minimum to advertise on Reddit is only $5 per day. You can buy ads on Reddit on a cost-per-mille (CPM) basis, or every 1,000 impressions. 

Reddit has an auction style that costs only $0.20 per bid. The bid cost depends on how many others are aiming for the same target audience. If more brands are targeting the same audience, the stakes for each bid will cerainly be higher.  

If you work with the Reddit ad sales team, the minimum dollar amount for advertisement placements sold is $30,000.  

The Bottom Line 

Is the cost to advertise on Reddit worth it? With all the different ways to advertise on the platform, you can truly tailor the campaign to a specific budget. There’s no set way to advertise on the platform, so you see results based on the investment put into the initial campaign and the creativity of the brand message. 

Let us know if you plan to advertise on Reddit in the future!