Pinterest Advertising: Everything You Need to Know in 2021

December 10, 2020

Believe it or not, so many look at Pinterest as only a social media platform when in reality it’s so much more than that. In fact, it’s similar to Google in the way that it acts as its very own search engine.

Best of all, you have the ability to launch your own Pinterest advertising campaign on the platform. We’ve set up the ultimate guide to showcase everything you need to know about Pinterest ads. From the different ad types available to steps on how to get started, we have you covered every step of the way.

How Do Pinterest Ads Work?

Pinterest ads are best defined as your regular pins, but they’ve been given a boost by being sponsored in order to keep relevance in the search results. You also have the opportunity to promote existing pins if you haven’t already.

When an ad shows up in a user’s home feed, it’s usually based on their historical activity on the platform. For instance, if the user has been searching for women’s hair clips, then a branded ad for hair clips may start to appear in the near future.

These Are the Different Types of Pinterest Ads

When looking to publish your very own Pinterest ad, take a look to see the main types to consider. All will be able to aid your business depending on the strategy you’re trying to execute at the time.

Carousel Ads: Users have the ability to swipe through several images or videos that are all in one single pin. Each card on the pin can also stand alone in terms of it having its own title, description, and link. With this, you have the ability to link up to five different items all on one post.

Shopping Pins: If you have an online store, you have the ability to upload products from your own catalog. This transforms the pin itself into a quick link to the shop.

App Install Pins: While they may look like your standard pin on Pinterest, there’s a difference where users can download apps from the links directly from Google Play or the App Store. They include a download button that makes it easy for the user on the platform.

Promoted Videos: These are short videos that range from 30 to 90 seconds for users to watch. By promoting a video, brands have the opportunity to show off their brands and products.

There are two different video sizes, standard and max-width. Both will play automatically even when half of the advertisement is visible.

How Do You Advertise On Pinterest?

In only nine steps, take a look to see how you can launch your own Pinterest ads. Keep in mind that although the steps may be straightforward, it’s important to know that strategizing needs to take place in order for there to be a successful campaign run.

Get started by making a business account
Set up your campaign
Select an objective to focus on the type of campaign you want to run
Set your budget and ad group
Add in distinguishing details for the campaign
Create an audience
Then look at additional targeting opportunities
Choose pins to add to the campaign
Publish

These are the types of campaign objectives that can be selected:

Brand awareness
Video views
Traffic
App installs
Conversions
Shopping catalogs

These Are Pinterest Advertising Best Practices

When producing advertising content for Pinterest, the below best practices should be kept in mind for all running campaigns. Without the following in mind, your advertisements may have a few missed opportunities. It’s also good to take a look at other brands that are successfully advertising on Pinterest.

Pick eye-catching imagery
Make your brand a focal point
Create context
Include your logo
Add text overlay to images
Utilize Pinterest Partners
Try out webinars
Optimize pin copy

Our Final Thoughts

After all is said and done, it’s crucial to make sure that these final notes are seen for advertising purposes on Pinterest. Each solidifies the success and rationale for the existence of the platform. Follow the below!