Hulu is considered the leading television streaming service offering both live and on-demand shows and movies. With different subscriptions, you can have commercials either included or not included. That’s where we explain the Hulu pricing structure.
Not only will we look into the different subscription and ad types, but we’ll also look into the costs to have a Hulu advertisement run on the platform. With so many types of companies and brands all on one platform, it makes sense to wonder how a Hulu advertising budget is ultimately allocated.
Grab your budgeting tools and let’s get started.
These Are the Different Subscription Options
On the user side of the spectrum, let’s look into the different subscription payment options. In total there are four main options, and only two of them don’t offer advertisement. Take a look at the full list below in order to see how they all compare to each other.
Hulu: $5.99 per month or $59.99 per year
Hulu (No Ads): $11.99 per month
Hulu and Live TV: $54.99 per month
Hulu and Live TV (No Ads): $60.99 per month
Each of the above all allows additions for an extra cost. There are premium, feature, and network add-ons that all can be added.
These are the Premium Add-ons.
HBO Max: $14.99 per month
Cinemax: $9.99 per month
Showtime: $10.99 per month
Starz: $8.99 per month
These are the Feature Add-ons.
Unlimited Screens: $9.99
Enhanced Cloud DVR Add-on: $9.99
Both: $14.98 per month
These are the Network add-ons.
Espanol: $4.99 per month
Entertainment: $7.99 per month
When analyzing all of the different plans, it’s the options without the presence of ads that appear to be more expensive. A marketing tactic for the platform, this is so the viewers will opt for the more expensive option.
There Are Three Different Advertising Options
The real answer to the cost of Hulu ads is that it will always vary. Each new investment will be different from the last. Follow along to see how all three of the below are considered to be different methods from each other.
Custom Advertising Abilities: With this advertising method you not only have the ability to drive results but also sales. These are results that you can measure for your brand by leveraging Hulu’s advanced targeting techniques.
Hulu realizes that the digital-native audience is becoming increasingly higher and more difficult to reach through traditional marketing channels. In fact, 50% of Hulu viewers never saw an advertisement on TV when using the platform. With that said, you have the ability to find your target audience with the following features.
- Interests and behavior
- Custom audiences
Each of the above is vital for your advertising campaign and brand overall.
Not only that but also take a look at some of the other actions this advertising method has to offer.
- Innovative ad formats
Premium Programming: This form of advertising is very much automated and data-driven. The following experiences are enhanced for the ability to be measurable.
- Audience CRM matching
- Lookalike audience
- Behavioral segments
Advertising Self-Service: On the other hand, you have the ability to be flexible with how you advertise on the platform. This all comes from taking part in the self-service portion of advertising. When advertising on Hulu’s self-service ad platform, you have the ability to do the following.
- Connect with your target audience
- Set flexible budgets
- Manage your campaigns easily
- View live ad performance
All of the above benefits are what help make a successful form of marketing and advertising.
Our Final Thoughts
Now that we know that there are three main ways to advertise, it can be concluded that there really is no set cost number. This is especially true for the self-service ad feature. In fact, this is an inclusive platform where it will let you set up your own personal budget to work with what you need to accomplish.
Hulu is the premium network that allows brands to align with streaming video content and then connect with the viewers that are consistently highly engaged with the service. Let us know if you’ve taken any advertising action with the brand. If so, tell us about your advertising experience, what method was used, and how the ultimate budget was allocated out on the platform.