B2B Social Media Management

Learn why B2B social media is so important and how companies can take advantage of it and get an edge on their competition.
B2B social media management

B2B social media is one of those things that is commonly taken for granted. For whatever reason, a lot of B2B companies tend to neglect their social media accounts. Either they don’t want to hire a full-time employee to manage their social media accounts or they don’t think it’s necessary to have a social media presence at all. Rightfully so, hiring a full-time employee is probably not necessary, but having a social media presence is always a smart thing no matter whether you are a B2C or B2B company.

Why B2B Social Media is Important

Social media is a way for potential customers to validate you. It’s a way for you to show that your company is still around and possibly even thriving. Having just a website isn’t enough these days, especially if it is a static website. There is no way to know if the company is still operating today if all you are able to see is a homepage, a contact page, and an about page. Maybe they have a blog that hasn’t been updated in a while as well.

Social media is a way to constantly push out new updates to potential clients. Let them know what you’ve been working on. Show them that you’re working hard, every single day – day in and day out. Social media is the quickest and easiest way to do this. It’s easier than a newsletter. It’s easier than a shareholder meeting. It’s easier than a blog post.

In just a couple of hundred characters, you can let the world know that a new website design is coming. Or that a new product is launching. And you don’t have to spend thousands of dollars on a PR campaign in order to do so.

Showing your customers that you know how to effectively use social media shows them that you are a well-managed company. If you can be great at the small things just imagine how great you must be at your core.


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