Hulu is a major streaming service that hosts award-winning and original video content. The company also hosts a self-service ad platform as a package deal, so marketers are looking to use Hulu more than ever. Hulu won’t be going anywhere anytime soon, so let’s take a look at all of the top Hulu stats you need to know as of 2020!
1. Jason Kilar Was the First CEO of Hulu
Before Hulu, Kilar served as an executive on Amazon. He is currently the CEO of WarnerMedia.
2. Hulu Is Only Available in the U.S. and Japan
With Hulu’s growing success, we expect an expansion in its future. The platform has gained millions of dollars over the past couple of years, despite losing over $200 million in revenue back in 2017.
3. Hulu’s Ad-free Option Isn’t Completely Free of Ads
There are two different ad-free paid subscriptions. The $6 per month option comes with some advertising, the $12 per month option does not.
4. The Average Age of Hulu Subscribers is 31
This is good to know for advertising purposes, as it helps the targeting aspect of youe\r advertising strategy. To target a younger or older audience, Hulu may not be the right platform for you.
5. 47% of Hulu Live TV Subscribers Watch Other On Demand Shows and Live TV Daily
Hulu is the sweet spot between cable and on-demand shows. While certain shows can be watched live, they can also be watched later.
6. Female Subscribers Have Watched an Average of 232 Hours of Hulu in Two Years
There is no major difference between female and male viewers, however, and the top Hulu viewer has watched 48X more hours than the average viewer.
7. 32 Million People View Hulu With Ads
Many people wish to view their favorite shows without interruptions. For those who don’t want to pay for a show, this can be a happy medium.
8. Hulu Takes Up At Least 14% of TV Streaming Hours
There’s a large increase in online television streaming, and this is only expected to grow. Netflix is currently leading the streaming race, at 40%.
9. Hulu Users Prefer to Watch With Someone
If you think you’re mostly advertising to a certain amount of people, multiply it by two. Expect that others watching a show will have someone such as a friend, family member, or significant other watching with them.
10. Three Huge Companies Have a Stake in Hulu
These three companies include Disney, NBCUniversal, and Time Warner. Disney acquired 21st Century Fox, which had a 60% stake in Hulu. NBCUniversal owns 30%, and Time Warner has a 10% stake.
11. Hulu is Valued at $8.7 Billion
Hulu is a privately held company, so its value can only be estimated. This number value was released during Disney’s acquisition.
Hulu trails behind Netflix, valued at $135 billion.
12. These Are Hulu’s Top Competitors
Take a look at the other streaming companies fighting for the top spot:
- Vimeo
- YouTube
- Netflix
- Amazon Prime
- Roku
- iQiyi
- Eros
- Hotstar
- Disney+
13. 700 Million Hours of Content Has Streamed on Hulu
Since its initial launch, millions of hours have been streamed on this platform. We’re sure that number is only going to continue to grow at much higher frequency because of all the upcoming original content.
14. There Are Currently 2,000 Hulu Advertisers
Advertisers on Hulu understand the benefits of raising awareness for their brand on the platform. With so many different shows, there are a few different demographics that a brand can select for marketing and advertising.
15. 37% of Millennials Use Hulu
Nearly half of the users on Hulu are millennials. More shows geared towards that demographic, and as a result, so are the marketing messages. In comparison, 14% of users are Generation X.
