We’re sure you’ve heard of Hulu, but what about the platform’s advertising? As an advertiser or marketer representing a brand, we think that this is an advertising stage that will come in handy and be profitable for you and your brand.
So let’s go into detail and talk more about what Hulu advertising is, how it works, and how you and the brands you represent get involved. So grab a notepad and pen and let’s brainstorm your next successful campaigns with Hulu.
What is Hulu?
Hulu is essentially the modern version of television. In fact, it’s a streaming service with over 32 million subscribers, which means every advertiser has this same amount of access to the people.
As the rise of streaming service use continues, watching your favorite shows on this platform will become more apparent.
What is Hulu Advertising?
Now that we know what Hulu is, let’s discuss the type of advertising role it plays. Hulu is a streaming service that plays all of your favorite shows, but it also gives viewers choices on how they want to view their advertising. It’s as follows:
- Transactional
- Situational
- Choice-Based
Hulu is the first viewer-first advertising innovation, and it has proven successful, since other television or streaming platforms don’t give viewers the same amount of choice. Hulu also has its own advertising platform, which allows more control for the following:
- Bidding
- Targeting
- Measurement
- Diverse Ad Experiences
This is How Hulu Advertising Works
Let’s examine how Hulu advertising works for the advertiser. These are the best tips for when you start running your own campaigns.
There Are Different Advertising Lengths: Hulu allows 7, 15 and 30 second advertisements for viewers. All you need to do is create the initial advertisement, and the platform takes care of the rest.
The most popular ad lengths are 15 and 30 seconds, which makes sense considering these are the most popular lengths for cable television advertisements.
Use Customized Video: For smaller brands, this offering is pure gold. Just log on to Hulu’s custom video program for any help you need during the production process.
Hulu will handle parts of the entire production for you, so you can put your efforts into other areas for your brand.
Use Slates Strategically: Slates add more to the overall production. They tend to run at the beginning, and they usually appear as a still image of a logo with a voiceover and a company slogan. It’s a great way to communicate an effective message while sharing information about a brand.
Spread the Money Out: Budgets are vital for all advertising productions. To make sure you’re getting your money’s worth, don’t put the entire budget into one campaign. Move the money around and invest in different areas.
When you notice that one ad is doing better than the other, you can invest in that area more in the future.
There Are Interactive Ads: Hulu is focused on interactive ads, which are considered the future of streaming ads. These ads lead viewers to the product page, creating more opportunities for profitable results.
Giving your viewer opportunities to engage your brand immediately works much better than trying to engage them at the end.
Advertise Locally: Small businesses don’t need national advertisements, so Hulu gives the option to advertise locally. Hulu guarantees that the chosen ads will be shown locally, so there are no gimmicks to their business model.
Our Final Thoughts
Platforms like Hulu aren’t going anywhere anytime soon. In fact, more people are investing in this streaming platform and others such as Roku and Netflix. Hulu has a strong foundation as a place to advertise to viewers both locally and internationally.
If you don’t have enough time to produce a whole new campaign, you can leave it to Hulu for the heavy lifting.
Let us know if you’ve taken part in advertising with Hulu before or if you plan to in the near future! With all of the different features and offerings they have to give, take a look to see how your brand can partake.
