This article discusses the cost of YouTube ads. Whether you’re budgeting or attempting to get a high return on investment, initial costs are the main factor in determining whether you’ll complete it.
We’ll analyze the cost of YouTube ads, what determines them, and all of the different ads you can use for your campaigns.
These Are the Types of YouTube Ads
Now that you know YouTube is a viable option for advertising, let’s discuss the ad options. Whether it’s an overlay or a non-skippable ad, many can be tailored to the right campaign.
Sponsored cards: These display information that might be relevant to your videos. Advertisers can run ads to feature products that appear in videos.
This previews the product for a few seconds, promoting better engagement.
Bumper ads: These ads only last up to six seconds. They are set up to create brand awareness and extend reach. Bumper ads are direct, and communicate the company’s message more efficiently.
Long, non-skippable ads: These ads can last more than 30 seconds, with no option to be skipped.
Skippable ads: Unlike non-skippable ads, these ads can be skipped. The videos normally only last for a few seconds, so the key is getting to the point quickly.
Overlay ads: What’s cool about these ads is that they are translucent, and are used as an overlay on a video. They appear on the lower 20% of the video, and viewers have the option to close them.
Display ads: These ads usually appear to the right of the featured video, over the video suggestions list.
What Influences Price?
Ad pricing varies, as there is no set amount creators are charged based on the types of advertisements selected for a campaign. In fact, these following factors impact the price of YouTube ads:
- Ad type
- Your bid
- The bidding selection
- Your targeting options
Each campaign and type of ad will be different. You’re in control of the costs you’re willing based upon your budget.
Optimize Your Campaigns
It’s important to not concern yourself so much with how much YouTube ads cost. Instead, consider how you’re optimizing the ads. The best way is to look at the different ads, and adapt them to perform better as results become clear.
Make sure to do the necessary research and review the campaign statistics to understand the information being presented.
How Does YouTube Compare to Other Platforms?
YouTube has a huge following, with over 1.5 million daily logins. It’s always worth tapping into the platform’s worldwide audience to gain exposure. Many of these users engage with videos for more than an hour per day.
YouTube is second to Google when it comes to search use.
Advertisers must predetermine campaign budgets to see how they fit into the various types of video advertisements. When it comes to YouTube advertising and bidding, the highest bidder is normally accepted, and can run their campaign in the way that’s desired.
Our Final Thoughts
Now that you know that the official cost of YouTube ads relies on a variety of factors, how do you feel about using the platform for your advertising needs? We find that YouTube instantly grants access to many people looking for new target markets, plust it extends brand awareness and reach.
Let us know how you decide to use YouTube ads. We find that controlling the cost and bidding for the right slot gives advertisers a chance to invest more wisely and establish a positive return on investment.