Leveraging the pandemic-driven demand for both immunity boosting supplements and grocery delivery services to reach more customers and increase sales. (confidential)
CPC
$1.98
ROAS
$4.06
ACOS
24.60%
SITUATION
A large global Vitamin C immunity support supplement brand approached JungleTopp to help expand its market share in the increasingly popular home delivery market through the grocery delivery platform, Instacart.
OUR STRATEGY
Using Instacart’s self-serving ads platform, JungleTopp created a multi-level strategy to place the brand in front of their target customers when they were most likely to add products to their cart while doing their grocery shopping online.
- Setting up search grid & buy campaigns for each unique product
- Gain valuable keyword insight through researching both organic Instacart keywords and other relevant platforms as well.
- Using keyword insights, set up a campaign campaign that combines multiple product lines and Ad Groups into the most efficient and effective strategy possible.
- Establish a baseline for organic sales by aggressively bidding on category keywords and capturing a maximum amount of impressions and clicks.
- Make a bold move into branded keywords with a strong bidding strategy that puts the brand in front of competitors.
- Continuous improvement of keyword bidding achieved by leveraging AI and manual tactics for keyword optimization.
SERVICES
- Instacart
- Strategy
Instacart
The pandemic has increased the demand for immunity boosting products and ingredients, with research showing that 75% of consumers are now seeking healthier foods and beverage options.Google Trends shows that searches for ‘food’ and ‘immune system’ jumped 670% between February and March1.
In addition, immunity supplements sales growth is projected to increase over 25% in 2020, up from 8.5% growth in the previous years2. The pandemic has created the highest growth year in over a decade for the immunity supplement industry.
On top of all that, consumers have flocked to online grocery delivery apps in droves. Instacart saw a 296.5% rise in app downloads between February and March 2020, right after the pandemic hit3.
Rapidly emerging trends in the supplements market and shopping preferences gave Airborne a golden opportunity to position themselves on Instacart to reach their target customers online.
