Hulu is a major television streaming service. With all of its different subscription services, some viewers can feel surprised at times when they find out that some of the options still utilize advertising with the payments.
However, this has been quite a success for Hulu advertising. With the different price points of the subscription service, this will convince more viewers to pay for the more expensive subscription. For those that are curious to see which brands are advertising on Hulu, we’ve rounded up the top 15. Take a look below!
This is a brand that has topped the Hulu charts in terms of advertising. In fact, they are the top platform on the website due to them investing the most. In total, they’ve spent nearly $4.4 million on Hulu ads.
On the platform, the brand positions itself as the best online car buying space with one of the easiest processes.
Nine percent of Geico’s advertising budget is still enough to make it the second biggest brand to advertise on the platform.
However, no matter the platform, Geico still continues to position itself the same way (saving people more on car insurance).
While we’ve spoken about Walmart being a giant in the retail space (second to Amazon), it’s third on the revenue list invested into Hulu advertising. Most recently, the platform has invested money for advertising that focuses closely on staying relevant during the height of the current global pandemic.
4. Maker’s Mark
Right in the middle of your binge-watching session, you’ll most likely see Maker’s Mark take center stage in the advertising department. They utilize the binge ad, which is a slot that allows brands to advertise in a way that’s relevant to their current streaming experience.
This brand was strategic in their ad placement. Adidas utilizes the Brand Entertainment Selector (BES), which is an ad preference tool that allows users to select the types of ads they want to see during their viewing experience. Adidas is the ad that pops up as the example coinciding with the selection.
6. Cost Plus World Market
As a way to sponsor a show, brands like Cost Plus World Market have the ability to showcase their brand and logo right before the beginning of a show. They are using what’s known as a branded slate before a television show.
7. Downton Abbey
Sometimes even the shows that are on Hulu will advertise so that you go and watch it next. Downton Abbey has been known to use a branded slate, which is best defined as a custom title card that is shown with prime positioning right before the start of a show.
8. Little Fires Everywhere
This show also advertises itself on the platform but a little differently. Little Fires Everywhere uses a cover story brand placement. The show then has the opportunity to integrate and showcase itself on Hulu’s very own homepage.
9. Smile Direct Club
Smile Direct Club has learned to take the personal route by offering itself as an interactive form of advertisement. By mixing the use of traditional living room videos with personalized offers and prompts, this is a brand with a mission to build engagement and raise conversion.
This form of advertising is called GatewayGo, which is still being tested out by Hulu.
10. Royal Caribbean
Royal Caribbean is a cruise line service that is bringing an exciting form of advertisement to the living room. They use interactive video formats and offer customizable ad activities.
This particular form of advertising is able to show more to viewers when it comes to the latest products, features, and services.
Degree chose to put users first by using the pause ad. This is considered to not be intrusive while also being initiated by the user. This ad will appear every time a viewer pauses their own show content.
While this form of advertising is still being tested, Windows is using Max Selector. This allows the brand to have enhanced creative abilities in order to maximize the overall impact of the chosen message. Customization and viewer choice are ultimately key.
13. Portal From Facebook
Like Cost Plus World Market, Facebook is using the exact same method. However, they’re doing so with premium features. This advertising method offers more creative freedom, video leverage, quality visuals, and premier sound.
The slate time is also seven seconds, which is more than enough time to grasp the concept of the advertised brand.
Marvel did the exact same method as Facebook. As a way to promote their own movie, they did exactly that with an eye-grabbing visual, minimal text, and a commanding voiceover explaining the release of the new major motion picture.
Believe it or not, the logos in the bottom right corner of different television shows are a form of advertising. For example, NBC achieves this by placing its logo on the bottom right corner of This Is Us. A show that normally streams on NBC, the television network chose to display this key piece of information.