How to Promote Diversity and Inclusion in Your Marketing
91% of U.S. marketers agreed that there is room for growth in creating more diverse images in their marketing campaigns
JungleTopp is the total market agency for the New America. We leverage our multicultural legacy, our diverse talent and deep expertise in activating influence to deliver ideas that move.
Our experience and heritage of understanding cultural influences uniquely positions us to connect with transcultural consumers on new advertising platforms.
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Unlike others, we’re not assuming anything. From our unmatched, in-depth involvement with the Black community, we believe that the best way for our clients to be invited into homes and communities for the long-term is through positive, multidimensional portrayals that come from an authentic and relevant place.
A key reason for our success is our best-in-class approach to strategy which guides our thinking in every discipline. At the root of JungleTopp’s success is an unparalleled curiosity and commitment to understand what lives at the core of the consumer’s heart, mind and spirit.
91% of U.S. marketers agreed that there is room for growth in creating more diverse images in their marketing campaigns
In terms of marketing, what many customers and marketing officials seem to always have mixed up is the fact that diversity and inclusion is completely separate from multicultural marketing.
When it comes to marketing and advertising, the African-American market is neglected to be targeted in a variety of ways.
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