For website owners, it is often difficult to measure which users are on your website and to accurately track their behavior. If you’re planning on running TikTok ads and want to retarget users who’ve visited your website or app, you must install the  TikTok Pixel on your website.

The TikTok Pixel is an HTML code snippet that helps advertisers to measure advertising effectively by tracking user actions, behavior, and conversions on their website. For marketers, the data that TikTok Pixel will provide is necessary to gain a better understanding of how visitors interact with your site.

Benefits of Using TikTok Pixel

Better Data Tracking

TikTok measures ads’ effectiveness comprehensively on behalf of the owner by defining a series of events and tracking user actions on websites. It measures the performance and conversions based on the defined events that you set.

Delivery Optimization

The optimization goals, automatically set by the system, find users most likely to take key actions. This optimization helps to target potential users who are more likely to take action on your website, such as registering, adding products to their cart, or submitting payment information.

Audience Management

Audience management helps with remarketing. Once the data is collected, you can create and access custom audiences based on engagement and where they dropped off in the funnel. The program exports the audience based on where they are in the sales funnel.

Here’s how the funnel looks:

View Product Page

Add to Cart

Add Payment Information

Checkout

How to Install TikTok Pixel

Getting started with the TikTok Pixel takes just six simple steps:

1. Create a Pixel account.
2. Install the Pixel.
3. Download and Install TikTok Pixel helper.
4. Choose an Industry Category.
5. Define events.
6. Create your TikTok Ads.

Read on to see how it works:

1. Creating Your TikTok Pixel

1. Click “Library” on the page.
2. Click “Event” in the Library Tab.
3. Choose Website pixel then tap on “Manage.”

After this, you will be taken to “Create Pixel” page, where you’ll click on the “Create Pixel” button. Then, a pop-up named “Pixel name” will appear. Enter a name, then repeat the process if you have multiple websites.

2. Installing the TikTok Pixel Manually

You have two options for installing TikTok Pixel: “Installing Manually” or “Install using 3rd party tool” such as Google Tag Manager.

To install Manually means you as the website owner will input the codes yourself. Click on “Manually Install Pixel Code” then proceed with “Next.”

1. Name your TikTok Pixel

2.     From there, click directly on the pixel code as shown below, or you may click the “download pixel code” link.

3.     After you have copied the code, paste it on top of the header section on your website. The code you’ll need to paste will look a little something like this:

Then, check if the pixel has been added successfully by using the TikTok Pixel Helper plugin.

3. Install TikTok Pixel Using Google Tag Manager

One of the third-party tools to use is Google Tag Manager (GTM). It automatically adds your pixel code to the website. To use this tool, follow the steps below.

Before using Google Tag Manager, you must have the following:

• Google Tag Manager account
• Google Tag Manager SDK added to the landing page

Then proceed to the next steps:

1.     Choose ‘Install pixel code by 3rd party tool’ then click ‘Next’.

2.     Tap on ‘Connect to a Google account’ to add your Google Tag Manager account.

3.     Fill out the sections, Select account, Select container, and Working space with relevant information.

4.     After you successfully connected your GTM, download and install the ‘TikTok Pixel Helper.’

This will confirm that it was installed successfully.

Install Using GMT

        

Once done successfully, the PIXEL ID will show on the GTM (Google Tag Manager) webpage as shown below.

4. Choose an Industry Category

Here, you can choose which industry suits your brand, as well as how the business scenario conforms to a series of events on the website.  The industry may include E-Commerce Events, Consultation Events, Apk Download Events, Custom Events, and Form Submission Events.

The website owner then gets to decide on which is best for them.

5. Define Events

There is a series of default events after you choose a category except “Custom Events.” You can choose to delete or add an event as shown above.

• Give a name to the events and put value for the business, set currency, and the statistical method.
• You can also choose ‘Every Time’ or ‘Once’ for the statistical method.

After doing all these, click on ‘Complete,’ then you will be directed to where you can define the event rules.

1

• The first box designated as 1 (one) is a dialogue box where the URL to view the page is pasted. This is where you want to define rules, then click Update.
• The second (2) box is to ‘choose an event’ to define that is to name an event.
• The third (3) is where ‘track button’ is pasted.
• The fourth (4) box will automatically load with the help of TikTok Pixel Helper.

6. Creating Ads

When it gets to this point for site owners, you’ll be lead to “Create Ads” and “Choose a Pixel” just as shown above. At the other end, you’ll see “Pick an event” that has been created. Click done.

When all these steps have been followed and successful, upon completion of the last level of these steps, the event(s) data would have been displayed in the “Event Manager” page. Real-time data of the performance of the events would be shown just as below:

Under Pixel, the events as triggered would be shown in real-time and arranged chronologically. For carting especially, either the visitor stops at product page browsing or they proceed to add to the cart, then place an order. In that order, the performances would be shown to the site owner.

It is worthy to note that TikTokPixel stores only the singularity of the session, so anything short of that will not have its conversion stored on TikTok. So, TikTok as a plugin helps site owners to efficiently manage, study, and provide an improvement on their sites to ensure this is done with no stress.

Next, learn how to efficiently run TikTok Ads or hire a TikTok Ads Agency to take care of it.