Due to the increasing internet penetration rates and ever-expanding acceptance of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising and a common denominator for digital marketers. For example, while Instagram’s advertising platform is used by over 2 million businesses, mobile app usage has surged…

To this point, the digital marketing trends seemingly revolve around two separate, but almost opposing concepts. The concept of general humanization that addresses real issues and adapts its content to suit the individual (as opposed to mass appeal) for more personal engagement – is the first. The second is much more mechanical and technical optimizations,…