Month / February 14, 2021

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  • Target.com Sponsored Product Ads

    Target.com Sponsored Product Ads Guide

    Target is the second-largest general retailer in the US behind Walmart, with around 1,870 stores nationwide by May 2020. The group sells a broad range of goods including beauty products and household essentials, appliances and home furnishings, apparel, and accessories. Target has a sizeable online operation, but as of 2019 this still generated only 7% of…

  • product-led growth

    Product-Led Growth: What Is It & How to Utilize It

    Product-Led Growth (PLG) is defined as a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.

  • google smart shopping

    Google Smart Shopping: What Is It and How Does It Work?

    Google Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.