Month / January 26, 2021

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  • Seller Central vs. Vendor Central

    Amazon Seller Central vs. Vendor Central

    With Amazon Seller Central, you sell your products directly to the end customer (DTC). With Amazon Vendor Central, you sell your products directly to Amazon.

  • Optimize Amazon display ads with OTT & Sponsored Brands Video

    Amazon helps grow businesses and brands of all sizes by continually increasing and updating the list of advertising solutions. Considering that viewers retain 95% of a message in a video form, compared to 10% when reading in the text, and 77% of consumers say they’ve been convinced to buy a product or service after watching…

  • Amazon Attribution Tags: How to Measure the Halo Effect

    Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon.

  • facebook ads location targeting

    Facebook Advertising: How to Scale Your Ads (2021)

    Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in redirecting users to your website.